Well, its hard to argue against the benefits of selling your stadium's naming rights. The New York Mets have agreed to a 20 year deal with Citigroup, calling for the Mets new ballpark to be named CitiField. More notibly is the fact that the deal eclipses the $10M average that the Houston Texans get paid by Reliant Energy.
The Mets payday? Citigroup will pay an average of $20 million a year.
The new ballpark, which is already under construction, is scheduled to be ready for the 2009 season. The deal also includes options that could see the naming rights extended for up to 35 years.