Zell: Cubs to be sold before season
basically this is information we already know, except for the sold before opening day stuff. I for one, do not want Wrigley's name rights to be sold. Next you will see tons of ads at the ballpark and a name like Google Field! I hate commercialization..
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As I've said before...
Zell will close by Opening Day only if the deal is right. There are three months and a few days to get it done. I'm guessing it does happen -- and as I posted in the main thread, this probably means absolutely nothing in terms of who's working for the team, at least not till the 2008 season is over.
Good example: when the Red Sox were sold in late 2001 (I think that's the right timing, though I could be off by a few months), the ONLY person replaced was the GM, Dan Duquette. Virtually everyone else stayed, and new ownership added to the staff, rather than wholesale firings.
That's what I would expect for the Cubs. Given the success of the Cubs' marketing department over the years, any new owner would be a fool to replace them.
by Al on Dec 20, 2007 8:51 PM CST 0 recs
I disagree about naming rights
by Chanman25 on
Dec 20, 2007 8:55 PM CST
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What about Wrigley...
But that would suck if they renamed after some software company...ugh, thatd be awful.
I always wondered what would motivate ceo's to buy naming rights to stadiums (aside from advertising). I mean if youre a schick man and you got to a patriots game, are you suddenly going to be compelled to switch to gillette products...its ridiculous.
Imagine if one of Bud Seligs Buddies gets the team, he might as well name it Selig Stadium.
by bren on
Dec 20, 2007 9:04 PM CST
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FWIW...
Yeah, I know, same name, but it was not named for the company, it was named to honor an individual.
by Al on
Dec 20, 2007 9:10 PM CST
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Hmm
by bren on
Dec 20, 2007 9:40 PM CST
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Why wouldn't you believe that?
http://chicago.cubs.mlb.com/chc/ballpark/index.jsp
It's all right there.
by Josh77 on
Dec 20, 2007 9:49 PM CST
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The Field
by tharr on
Dec 20, 2007 10:11 PM CST
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well
damn you, wikipedia!
by bren on
Dec 20, 2007 10:36 PM CST
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Ranging to the right...
by DrCrawdad on
Dec 21, 2007 11:29 AM CST
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Zero is a month?
by Al on
Dec 21, 2007 2:24 PM CST
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Broken clock...
If they wanted to make a clear distinction between the corporate entity and the man they could have given the park the name, "William Wrigley Jr. Field" or even "William Wrigley Field." It's just my opinion, and even the opinion of others (including at least one Cubbie fan and Jay Mariotti) that they picked Wrigley to honor the man and the gum company. You may not agree with that but by naming it Wrigley they certainly didn't hurt the gum company.
And the chain link fence on the outfield walls, that's a "basket," and not a chain link fan restraint system, right?
by DrCrawdad on
Dec 22, 2007 10:27 AM CST
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I'd rather go to a game at Wrigley Field.
The comparison isn't valid, either. Chase Field (and its predecessor name, Bank One Ballpark) has always been a park with naming rights -- it never had a "real" name. I don't really like Chase Field, but it has nothing to do with the name
The bottom line is, I don't care. I go to a baseball park to watch baseball, not think, "Gee, this is Chase Field, I had better switch my bank account!"
by Al on
Dec 20, 2007 9:08 PM CST
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Yeah, that makes sense...
What a terrible comparison, a park that is the second oldest in baseball to one of newest..........the Chase/First Chicago/Midwest Bank /Tweeter Center Park in Arizona is the exact same as Wrigley (yes, formerly Weeghman Park) Field....
by TheBeerBaron on
Dec 20, 2007 9:16 PM CST
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no
by Chanman25 on
Dec 20, 2007 9:23 PM CST
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What you mean, I think..
Point is, going to Wrigley Field will still be nicer no matter what its name is.
by Al on
Dec 21, 2007 3:57 AM CST
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Boeing Park at Wrigley Field
:)
by Galvan316 on
Dec 20, 2007 10:39 PM CST
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Naming Rights
Toward that end, the name of the Park on Addison is Wrigley Field (Named for an Owner, an old and accepted tradition) or Cubs Park and no matter what "name" may be attached, I am not going to use the other name.
Let's all take a stand for the new year and stop using the "Commercial Names".
by frustratedfan on
Dec 20, 2007 9:32 PM CST
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I still call that park in the south
by Chanman25 on
Dec 20, 2007 9:39 PM CST
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Because
Besides, what do they care if it's the San Diego County Credit Union Poinsettia Bowl rather than just the Poinsettia Bowl?
by Josh77 on
Dec 20, 2007 9:44 PM CST
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Empty Threat
As for the "angry letters from the bowl sponsors" and the like. My answer is so what. You want free publicity from me. Why should I give it to you. Now if you want to buy an Ad in the paper you can certainly "refer" to the bowl by the corporate name in the ad. (And in fact, this is a "legitimate" reason for the company to pay to sponsor a bowl. So they can say in their ads that the sponsored the bowl, that they are "tied" to the bowl, and can encourage people to watch the game and see their ads.
by frustratedfan on
Dec 21, 2007 6:05 PM CST
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Again though
You're sort of arguing that ESPN should take a principled stand and ignore purchased names in favor of their popular/historic names. And of course, it's completely ridiculous to use the words "ESPN" and "principled stand" in the same sentence. And the same goes for pretty much every other TV, magazine or newspaper that covers sports.
by Josh77 on
Dec 21, 2007 7:17 PM CST
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Advertisers
by frustratedfan on
Dec 22, 2007 6:55 PM CST
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The Denver Post
by DeRoMyHero on
Dec 20, 2007 11:39 PM CST
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So... what would bother you?
I agree with what you've said before in that those things do not affect the play on the field, therefore do not take away from your enjoyment of the game, but I gotta believe there is some point at which you would throw up your hands in disgust and let out a big "Meh!" isn't there?
Ribbon strip scoreboards hanging down all around the upper deck? American Girl cheerleaders on the dugouts between innings? Ads sewn onto uniforms a la NASCAR? Victoria's Secret ball girls down the lines? Company logo mowed into the grass?
None of those should affect the play on the field either (well, maybe the VS ballgirls would) but wouldn't at least some of that detract from your ballpark experience?
My point is I think we all have a line drawn somewhere pertaining to commercialization at the ol' ballpark, and when that's crossed, it really detracts from our enjoyment of the game. For some folks, it's naming rights. For others, it's displaying text messages on the scoreboard between innings.
by ballhawk on
Dec 21, 2007 1:51 AM CST
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No...
There is, as you point out, a point at which you go, "Enough!" (American Girl cheerleaders?), but most of what you are talking about would NOT change anything about my experience of being at the ballpark.
Even a ribbon board, which a lot of you here said "NO WAY!" when I suggested it, wouldn't bother me -- because in addition to more advertising, it would also provide space for MORE INFORMATION, which we don't get now (if any of you have been to Yankee Stadium, their ribbon board is a good example).
This could all be done thoughtfully. Whether it will or not is, of course, another story.
by Al on
Dec 21, 2007 3:56 AM CST
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The Bud Light Bleachers do not
I think it goes back to comfort level. Like Wayne and Garth said, "we fear change, we hate change".
If ribbon boards go up but are not constantly flashing (for those who have been to that AZ PoS you know what I mean), it won't be bad.
But my guess is the landmark status of certain aspects of the ballpark may prohibit some changes (e.g. the scoreboard, ivy, marquee etc).
What I care most about is NOT having the incessant blather of musical notes & percussion instruments blaring in my ears. Not just between innings and batters but BETWEEN pitches. Ever notice US Commiscular? Spare the decibels, save my sanity. 'course I go there only 3 times a season (guess which 3 times).
by blackhawk24 on
Dec 21, 2007 7:02 AM CST
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Agreed on the music bombardment.
That sort of thinking is just plain wrong.
by Al on
Dec 21, 2007 8:10 AM CST
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I doubt naming rights will be sold
I have no problem with corporate names on parks/stadiums, but frankly, I think that Corporations need to be wise about it. Names such as the United Center, the Delta Center, and a few others work. They sound like stadiums. Others, are simply attrocious sounding and don't do their sponsor a bit of good. "The Cell" is a good example. Granted I don't follow the Sox much, but frankly, I often forget which cell phone company is the sponsor!
If any corporation was brazen enough to make a move for the naming rights at Wrigley they would likely feel more backlash than benefit. Wrigley is one of a few ballparks with such a name (Fenway, Yankee Stadium are the only 2 others in baseball that I can think of) where the naming rights wouldn't be worth it.
by WGNstatic on
Dec 21, 2007 8:18 AM CST
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It'll always be Wrigley
by plenz on
Dec 21, 2007 12:01 PM CST
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Is it possible for the Cubs
by LilLPLancer23 on Dec 20, 2007 8:54 PM CST 0 recs
Or we could write letters to him.
by LilLPLancer23 on
Dec 20, 2007 8:54 PM CST
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Naming Rights and Brand Names
Tom Hicks renamed the stadium "Rangers Ballpark in Arlington" rather than selling the rights to another company. His reason? "Rangers" itself is a very important brand name (at least in DFW), and "we need to promote our own brand". He reasoned that the extra mention of the stadium's new name in the paper along with the team (and his adjoining real estate development) was worth more than the $2M he had been getting from Ameriquest.
The Cubs are in the same boat. "Wrigley Field" is such an identifiable brand name -- even outside of Chicago -- that it is worth more to the Cubs than a generic company logo name could bring in a marketing deal.
by DeRoMyHero on Dec 20, 2007 9:13 PM CST 0 recs
Arte Moreno
The difference though, is that the Cubs name, logo and brand are already gold. You don't need to push the Cubs (or Wrigley) name on the public. The public already knows it, both in Chicago and nationwide. It might help a bit in Japan, but I don't think it would help as much as the extra marketing in Japan that the naming rights could buy.
The Angels and Rangers were both in different situations than the Cubs. The Angels were trying to position themselves as the #1 choice for baseball in the Southern California market, instead of the Dodgers. They want that Angels name out there as much as possible. The Rangers are trying to market a team in a market in which baseball is a distant third sport to football and spring football. (joke) Plus, the "Texas Rangers" name has a positive identity in the public throughout the country that has nothing to do with the baseball team. The Rangers benefit by associating that name with baseball. I don't see the "Cubs" name meaning anything outside of baseball.
Sadly, I don't think the Cubs really benefit from keeping the name "Wrigley Field" or "Cubs Park" as a brand name. The one thing they do get is the chic of being one of the teams that doesn't need to take corporate money.
Still, I don't think they will change to the name to "Sears presents Wrigley Field" because the backlash from fans would be too great. But expect to see the Sears Left Field Bleachers and the Boeing Foul Poles and stuff like that, which has already started in Wrigley anyway.
by Josh77 on
Dec 20, 2007 9:40 PM CST
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More info about Arte's Angels, please
As I understand it (from about 2000 miles away), Arte was trying to get the Los Angeles brand attached to his ballclub, figuring Los Angeles has more marketing cachet than Anaheim. City of Anaheim sued, they argued for awhile, and in the end Arte seemed to have won.
What I don't understand is... first of all, isn't Anaheim a fair distance away from LA - about 25-30 miles? Secondly, who's he trying to fool? Anyone that lives in the SoCal area pretty much knows that LA has nothing to do with Anaheim, don't they? I guess I don't understand who his target market is. I mean, I know he's trying to dig into the Dodgers fan base, hence more advertising and more presence in LA proper, but I just don't see how attaching 'Los Angeles' to the front of the team name is going to do that.
Either way, doesn't matter much to me - I still call them the California Angels anyway... ;-)
by ballhawk on
Dec 21, 2007 1:17 AM CST
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I'm Not Josh but....
Oakland A's fans have made fun of the LAA name ever since it began. But now that they're on track to move to a new stadium in Fremont, they're going to be the Oakland Athletics of Fremont, or OAFs.
by BeerCub on
Dec 21, 2007 2:30 PM CST
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I'm actually
But yes. All those smug A's fans are going to have to eat their words.
I think you're right on the name. Most of the snickers on the name, however, is on the "of Anaheim" part, which gives that Angels a long and unwieldy name. Everyone knows where the Angels play and most people, except for diehard OC boosters, don't really care what the Angels are called.
They're very popular and combined with the mismanagement in Chavez Ravine, they're the trendy team to like. Are they more popular than the Dodgers? I wouldn't say that, but they're approaching equality.
One thing, though, that Chicagoans need to know is that the LA market (heh) is not the Chicago market. Most people I knew who were Dodger fans openly admitted they liked the Angels too. That's changing a bit with the new rivalry and name change, but there's not the divide in SoCal like there is with the Cubs and Sox.
I remember a quote that Adam Kennedy had about growing up in Riverside. He essentially said that when they would pick teams, one side would be the Dodgers and one side would be the Angels and nobody really cared which team they were on.
by Josh77 on
Dec 21, 2007 5:32 PM CST
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Well
As someone who lived in Southern California for eight years before moving to Northern California a few months ago, I have a different outlook on it than some of the locals.
Yeah, it's 25 miles from downtown LA to "downtown" Anaheim. In contrast, it's 32 miles from downtown Chicago to Naperville. A quick check of the online phone book in Naperville shows the Hampton Inn, Chicago/Naperville, Courtyard Inn--Chicago/Naperville, Planned Parenthood of Chicago, etc., etc. Who are they trying to fool? (Yes, we both know who.)
To me, it's all one big market that revolves around the city of Los Angeles. When Anaheim gets their own TV market, I'll start considering them separate. (And no, KDOC doesn't count. Not as long as they continue to insist upon "must carry" in Los Angeles county, they don't. Besides, it's nothing but old reruns anyway.)
It's one media market. It's one giant mega-opolis.
As far as "anyone who lives in the SoCal area pretty much knows that LA has nothing to do with Anaheim"--again, that's what the Anaheim civic boosters claim and want you to believe. But the truth of the matter is that our traditional ideas of "the suburbs" no longer holds. Is Anaheim a suburb of Los Angeles in the sense of being a bedroom community like Fairview on Desperate Housewives? No, of course not. But it's a city that owes its very existence to being in the orbit of Los Angeles. What do we call that?
Anaheim seems to have no problems telling tourists that Disneyland is in the "Los Angeles area."
And to be honest, before I moved out there, all of Southern California north of San Diego was just "Los Angeles" to me. So I think Arte knows what he's talking about.
(Irony of ironies, the Angels only moved to Anaheim because Long Beach insisted they be called the "Long Beach Angels" if they moved there. Anaheim told Autry he could call them whatever he liked. Autry always refused to call name them Anaheim.)
Look, the complexities of Southern California and the relationship between Los Angeles and the other cities is way too complex to go into here. But let's just say I have no problems with him calling the team the Los Angeles Angels. And what Anaheim has managed to do is get Arte to move the team to Whittier in 2016 when his lease runs out.
by Josh77 on
Dec 21, 2007 2:42 PM CST
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If he wants them sold by opening day
by MPH73 on Dec 21, 2007 12:42 AM CST 0 recs
Zell has only
In other news, it has been reported that the Cubs financials have not been distributed to everyone yet so we still don't know how many groups are interested. That contradicts Mariotti's story.
Finally, Muskrat reported in her column that last week the Tribune asked the state to explore buying Wrigley. Later, in the same column, she quotes Zell as saying "[Illinois Gov. Rod Blagojevich] originally approached us on this. We studied it; we thought it was an interesting concept. We started meeting with [Chicago Mayor Richard Daley's] people on it. We'll see where that goes." So who started the ball rolling? My money's on Zell.
By the way. the Trib just had an appraisal done on Wrigley and are asking that it be valued at $12.5M.
by tharr on Dec 21, 2007 2:39 AM CST 0 recs
That "appraisal"...
by Al on
Dec 21, 2007 3:59 AM CST
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The appraisal system
I know the appraisal doesn't represent true value but there is one problem for a future owner that would buy Wrigley in a separate transaction. In many cases that sale would then become the true assessment of the property. The tax bill could leap to astounding numbers.
by tharr on
Dec 21, 2007 3:49 PM CST
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that isn't how it works
by cubswin on
Dec 21, 2007 5:20 PM CST
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Thanks for the info
by tharr on
Dec 21, 2007 9:07 PM CST
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More ads the better
by Peoria Matt on Dec 21, 2007 6:05 AM CST 0 recs
Sure but
by JohnM on
Dec 21, 2007 6:29 AM CST
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Does it really matter...
I love going to games at Wrigley, but I will also admit that I think it is an antiquated dump that attracts all those "fraternity and sorority" types that I have seen a lot of you complain about.
If selling naming rights can help build a championship team while also keeping ticket prices at a reasonable price then I am all for it.
by MorePiePlease on Dec 21, 2007 8:06 AM CST 0 recs
Agreed
Plus, the aforementioned frat/sorrority types go away and there are more tickets for the baseball fans.
by Shanghai Badger on
Dec 21, 2007 9:08 AM CST
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They go away but other fill their spots
Real fans were priced out of the Stadium. It's last seven seasons saw consecutive price increases. My mezz tickets went from $17 in 1987 to $45 in 1994. That drove the change. Out went the fans, in came the preppies. So it wasn't frat/sorority types. It was just "attendees" as I like to call them. 'cause they sure weren't fans. Fan is short for fanatic; which they were not. Arrive late to the game, have to come/go to/from their seats during the play (WAIT FOR THE WHISTLE!) and leave with 5 minutes remaining during a tie game etc.
I believe the real fans will never be the big majority at games any more. If the frat types leave Wrigley 'cause it would no longer be the 41,160 seat outdoor bar, other "attendees" will take their place.
Just got another brain cramp; sorry for the rant.
by blackhawk24 on
Dec 21, 2007 9:59 AM CST
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Couldn't agree more
With the financial dynamics in sports, I don't see this changing for a long long time.
by MPH73 on
Dec 21, 2007 10:47 AM CST
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We already sit in the Bud Light Bleachers
by SackMan on Dec 21, 2007 12:20 PM CST 0 recs
Let's pretend that Zell
by DeRoMyHero on Dec 21, 2007 8:03 PM CST 0 recs
Here's the real question.
by cwyers on
Dec 22, 2007 9:40 PM CST
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Where does this all lead though?
Thats the cost of sports business now-you have to have every stream of revenue possible to compete with the big boys as it where.
Ive often had this argument with other Cubs fans, whether or not people are truly fans of the team or just the atmosphere that surrounds them?
I guess selling the rights will be the first litmus test, perhaps people can boycott the products of whatever company may buy the naming rights, thatd be awesome.
by bren on Dec 21, 2007 8:36 PM CST 0 recs
When you hear the word "Wrigley"
by Mordecai on Dec 21, 2007 9:05 PM CST 0 recs












