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Zell: Cubs to be sold before season

http://chicago.cubs.mlb.com/news/article.jsp?ymd=20071220&content_id=2334894&vkey=news_chc&a mp;fext=.jsp&c_id=chc

basically this is information we already know, except for the sold before opening day stuff. I for one, do not want Wrigley's name rights to be sold. Next you will see tons of ads at the ballpark and a name like Google Field! I hate commercialization..  

This is a FanPost and does not necessarily reflect the views of SB Nation, Bleed Cubbie Blue, or Al Yellon, editor-in-chief. FanPost opinions are, however, valued expressions of opinion by passionate and knowledgeable baseball fans.

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As I've said before...
... the naming rights don't bother me in the least. Corporate names on stadiums do NOT in the least influence me to use or buy the product or service advertised. I really don't care. It's still the same ballpark.

Zell will close by Opening Day only if the deal is right. There are three months and a few days to get it done. I'm guessing it does happen -- and as I posted in the main thread, this probably means absolutely nothing in terms of who's working for the team, at least not till the 2008 season is over.

Good example: when the Red Sox were sold in late 2001 (I think that's the right timing, though I could be off by a few months), the ONLY person replaced was the GM, Dan Duquette. Virtually everyone else stayed, and new ownership added to the staff, rather than wholesale firings.

That's what I would expect for the Cubs. Given the success of the Cubs' marketing department over the years, any new owner would be a fool to replace them.

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al on Dec 20, 2007 8:51 PM CST   0 recs

I disagree about naming rights
Sure, I will still go to the ball park and buy gear about the park and team. I'll still support the team. I just don't like it when corporations come into ballparks and completely trash the place with advertisements and new names. Take a look at two extremes: Would you rather go to a game at Chase Field or at Wrigley Field? It makes me sad to think that the last traditional field will fall to big cooperations like the others...
Live is boring until March 31st strolls by..

by Chanman25 on Dec 20, 2007 8:55 PM CST to parent up   0 recs

What about Wrigley...
Isnt that, if you think about it, a corporate name, if you consider chewing gum a corporation. Its not the only name in the history of the stadium either.

But that would suck if they renamed after some software company...ugh, thatd be awful.

I always wondered what would motivate ceo's to buy naming rights to stadiums (aside from advertising). I mean if youre a schick man and you got to a patriots game, are you suddenly going to be compelled to switch to gillette products...its ridiculous.

Imagine if one of Bud Seligs Buddies gets the team, he might as well name it Selig Stadium.

Back to Back to Back AAU National Champion

by bren on Dec 20, 2007 9:04 PM CST to parent up   0 recs

FWIW...
... Wrigley Field isn't named after a corporation. It was named to honor William Wrigley Sr. after he died in 1932.

Yeah, I know, same name, but it was not named for the company, it was named to honor an individual.

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al on Dec 20, 2007 9:10 PM CST to parent up   0 recs

Hmm
Well i dont know about that, I'll take your word for it....lets just hope that whoever gets the team and/or stadium will fear the PR hit that selling the naming rights would produce and leave it alone for the time being.
Back to Back to Back AAU National Champion

by bren on Dec 20, 2007 9:40 PM CST to parent up   0 recs

Why wouldn't you believe that?
It's freaking easy to check out.  In fact, Al is slightly wrong, although the gist of what he wrote is essentially correct.  It was named after William Wrigley Jr. in 1926, while he was still alive and the owner of the Cubs.  This was an era when the captains of industry named everything after themselves--their companies, their charitable works and their ballparks.

http://chicago.cubs.mlb.com/chc/ballpark/index.jsp

It's all right there.

The artist formerly known as JoshinLA

by Josh77 on Dec 20, 2007 9:49 PM CST to parent up   0 recs

The Field
was renamed Wrigley Field in 1926. Prior to that it was called Cubs Park from 1920-26.
If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Dec 20, 2007 10:11 PM CST to parent up   0 recs

well
I was partially correct then, if the corporation was named after wrigley and the stadium was named after him as well....i confused myself, i guess it was like Turner field, which was teds name and the name of his collective tv networks...either way.

damn you, wikipedia!

Back to Back to Back AAU National Champion

by bren on Dec 20, 2007 10:36 PM CST to parent up   0 recs

Ranging to the right...
...Wrigley was and still is a corporate logo. - FMR 0/31/2003
"...the Sox ... may be even more marginal after the Cubs win the 2007 World Series." - Cubbie fan "Joe Alberti" as posted in the White Sox NG on 9/21/2007.

by DrCrawdad on Dec 21, 2007 11:29 AM CST to parent up   0 recs

Zero is a month?
No matter what or when he said that, he's wrong.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al on Dec 21, 2007 2:24 PM CST to parent up   0 recs

Broken clock...
...Wrigley. Once, it was among the first corporate-named parks, honoring gum-maker William Wrigley Jr. back in the 1920s and lasting into the next century. - Jay Mariotti, 00/21/07

If they wanted to make a clear distinction between the corporate entity and the man they could have given the park the name, "William Wrigley Jr. Field" or even "William Wrigley Field."  It's just my opinion, and even the opinion of others (including at least one Cubbie fan and Jay Mariotti) that they picked Wrigley to honor the man and the gum company.  You may not agree with that but by naming it Wrigley they certainly didn't hurt the gum company.  

And the chain link fence on the outfield walls, that's a "basket," and not a chain link fan restraint system, right?

"...the Sox ... may be even more marginal after the Cubs win the 2007 World Series." - Cubbie fan "Joe Alberti" as posted in the White Sox NG on 9/21/2007.

by DrCrawdad on Dec 22, 2007 10:27 AM CST to parent up   0 recs

I'd rather go to a game at Wrigley Field.
But if it's called Boeing Park at Wrigley Field, how does that change my experience of going to the game?

The comparison isn't valid, either. Chase Field (and its predecessor name, Bank One Ballpark) has always been a park with naming rights -- it never had a "real" name. I don't really like Chase Field, but it has nothing to do with the name

The bottom line is, I don't care. I go to a baseball park to watch baseball, not think, "Gee, this is Chase Field, I had better switch my bank account!"

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al on Dec 20, 2007 9:08 PM CST to parent up   0 recs

Yeah, that makes sense...
<sarcasm>

What a terrible comparison, a park that is the second oldest in baseball to one of newest..........the Chase/First Chicago/Midwest Bank /Tweeter Center Park in Arizona is the exact same as   Wrigley (yes, formerly Weeghman Park) Field....

Super Mario Galaxy! Get it NOW!

by TheBeerBaron on Dec 20, 2007 9:16 PM CST to parent up   0 recs

no
when I wrote that post, it wasn't based on exact same thing, that was my point! Its a whole lot nicer going to a more traditional park unlike Big corporation parks
Live is boring until March 31st strolls by..

by Chanman25 on Dec 20, 2007 9:23 PM CST to parent up   0 recs

What you mean, I think..
... is that it's nicer to go to a traditional park than an airplane hangar, which is what Chase Field is. Would Chase Field be any better if it were named "Colangelo Field"? Nope.

Point is, going to Wrigley Field will still be nicer no matter what its name is.

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al on Dec 21, 2007 3:57 AM CST to parent up   0 recs

Boeing Park at Wrigley Field
just screams "Go out and buy a 300 million dollar 400 seat airplane right now!"

:)

"I guess you had some lean years, and didnt have to beat it hard" - Craig Sager

by Galvan316 on Dec 20, 2007 10:39 PM CST to parent up   0 recs

Naming Rights
What puzzles me about Naming Rights is that so many media fall right in like sheep and follow the "Commercial Choice".   For example, I was looking at the ESPN preview of the top 10 bowl games.   They had names like the X Sugar Bowl or the Y Orange Bowl or Z presents the Rose Bowl.  Now ESPN (okay maybe a bad example, say the Chicago Tribune) doesn't get a dime from the "commercial".   Why don't they simply say the "Sugar Bowl" or the "Orange Bowl" or the "Rose Bowl" (and for Bowls that change their names and drop the "historic name" either refer to the historic name or the City where it is being held).  I know that I refer to that Stadium on the South Side as "New Comiskey" and the Basketball/Hockey Arena on the West Side as the "New Stadium" and the Arena in Rosemont as the Horizon.  

Toward that end, the name of the Park on Addison is Wrigley Field (Named for an Owner, an old and accepted tradition) or Cubs Park and no matter what "name" may be attached, I am not going to use the other name.  

Let's all take a stand for the new year and stop using the "Commercial Names".

by frustratedfan on Dec 20, 2007 9:32 PM CST to parent up   0 recs

I still call that park in the south
Comiskey, and that is what it should be.
Live is boring until March 31st strolls by..

by Chanman25 on Dec 20, 2007 9:39 PM CST to parent up   0 recs

Because
if they did, they would get angry letters from the bowl and sponsor and have their press credentials (or even broadcast rights) revoked. Plus, most of those sponsors are advertisers, and they don't want to upset them.

Besides, what do they care if it's the San Diego County Credit Union Poinsettia Bowl rather than just the Poinsettia Bowl?  

The artist formerly known as JoshinLA

by Josh77 on Dec 20, 2007 9:44 PM CST to parent up   0 recs

Empty Threat
The threat to "revoke" the press credentials is an empty threat.  A few years ago MLB tried to get newspapers to pay a fee to use pictures taken at the ball park.   This ended when the papers pointed out that their news stories provided "free publicity" to the team.  

As for the "angry letters from the bowl sponsors" and the like.  My answer is so what.  You want free publicity from me.  Why should I give it to you.  Now if you want to buy an Ad in the paper you can certainly "refer" to the bowl by the corporate name in the ad.  (And in fact, this is a "legitimate" reason for the company to pay to sponsor a bowl.  So they can say in their ads that the sponsored the bowl, that they are "tied" to the bowl, and can encourage people to watch the game and see their ads.  

by frustratedfan on Dec 21, 2007 6:05 PM CST to parent up   0 recs

Again though
Why does ESPN, for example, give a damn what they call the ballpark or bowl?  They're in the business of making their customers happy, and their customers are their advertisers, not their viewers.  (In TV, viewers are the product, not the consumer.)

You're sort of arguing that ESPN should take a principled stand and ignore purchased names in favor of their popular/historic names.  And of course, it's completely ridiculous to use the words "ESPN" and "principled stand" in the same sentence.  And the same goes for pretty much every other TV, magazine or newspaper that covers sports.

The artist formerly known as JoshinLA

by Josh77 on Dec 21, 2007 7:17 PM CST to parent up   0 recs

Advertisers
But the thing is that some of these guys arent' their advertisers.   They are getting  rather pricey free ride from ESPN.  

by frustratedfan on Dec 22, 2007 6:55 PM CST to parent up   0 recs

The Denver Post
tried that when the new Mile High Stadium was named "Invesco Field at Mile High".  They vowed in print to continue using the name "Mile High Stadium".  I think they finally had to bow to pressure from advertisers, but some of their columnists still use the old name.
"I've never complained about it. I'm thankful to have a jersey." Mark DeRosa, 22 Aug 2007

by DeRoMyHero on Dec 20, 2007 11:39 PM CST to parent up   0 recs

So... what would bother you?
So Boeing Park at Wrigley Field wouldn't bother you.  And you've been sitting in the Bud Light Bleachers for two years now, so I'm guessing that doesn't bother you either.  The revolving signage behind home plate has been there for awhile now, so no problems with that I assume?  And you probably can't see the ads on the outfield wall doors from your seats so out of sight, out of mind, right?

I agree with what you've said before in that those things do not affect the play on the field, therefore do not take away from your enjoyment of the game, but I gotta believe there is some point at which you would throw up your hands in disgust and let out a big "Meh!" isn't there?

Ribbon strip scoreboards hanging down all around the upper deck?  American Girl cheerleaders on the dugouts between innings?  Ads sewn onto uniforms a la NASCAR?  Victoria's Secret ball girls down the lines?  Company logo mowed into the grass?

None of those should affect the play on the field either (well, maybe the VS ballgirls would) but wouldn't at least some of that detract from your ballpark experience?

My point is I think we all have a line drawn somewhere pertaining to commercialization at the ol' ballpark, and when that's crossed, it really detracts from our enjoyment of the game.  For some folks, it's naming rights.  For others, it's displaying text messages on the scoreboard between innings.

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Dec 21, 2007 1:51 AM CST to parent up   0 recs

No...
... the "Bud Light Bleachers" doesn't bother me, and doesn't make me want to drink that swill, either.

There is, as you point out, a point at which you go, "Enough!" (American Girl cheerleaders?), but most of what you are talking about would NOT change anything about my experience of being at the ballpark.

Even a ribbon board, which a lot of you here said "NO WAY!" when I suggested it, wouldn't bother me -- because in addition to more advertising, it would also provide space for MORE INFORMATION, which we don't get now (if any of you have been to Yankee Stadium, their ribbon board is a good example).

This could all be done thoughtfully. Whether it will or not is, of course, another story.

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al on Dec 21, 2007 3:56 AM CST to parent up   0 recs

The Bud Light Bleachers do not
bother me 'cause after I'm in the ball park, it's not plastered all over the place.

I think it goes back to comfort level. Like Wayne and Garth said, "we fear change, we hate change".

If ribbon boards go up but are not constantly flashing (for those who have been to that AZ PoS you know what I mean), it won't be bad.

But my guess is the landmark status of certain aspects of the ballpark may prohibit some changes (e.g. the scoreboard, ivy, marquee etc).

What I care most about is NOT having the incessant blather of musical notes & percussion instruments blaring in my ears. Not just between innings and batters but BETWEEN pitches. Ever notice US Commiscular? Spare the decibels, save my sanity. 'course I go there only 3 times a season (guess which 3 times).

Our grandparents used to say, "I hope the Cubs win the Series before I die". Now the teenagers are saying it.

by blackhawk24 on Dec 21, 2007 7:02 AM CST to parent up   0 recs

Agreed on the music bombardment.
It's not just the Cell, it's a lot of the modern parks, that think if there's five seconds of silence from the PA system, that's a bad thing.

That sort of thinking is just plain wrong.

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al on Dec 21, 2007 8:10 AM CST to parent up   0 recs

I doubt naming rights will be sold
Maybe I am naive, but I highly doubt we will see the naming rights for Wrigley being sold.  

I have no problem with corporate names on parks/stadiums, but frankly, I think that Corporations need to be wise about it.  Names such as the United Center, the Delta Center, and a few others work. They sound like stadiums.  Others, are simply attrocious sounding and don't do their sponsor a bit of good.  "The Cell"  is a good example.  Granted I don't follow the Sox much, but frankly, I often forget which cell phone company is the sponsor!

If any corporation was brazen enough to make a move for the naming rights at Wrigley they would likely feel more backlash than benefit.  Wrigley is one of a few ballparks with such a name (Fenway, Yankee Stadium are the only 2 others in baseball that I can think of) where the naming rights wouldn't be worth it.

Eamus Ursuli!

by WGNstatic on Dec 21, 2007 8:18 AM CST to parent up   0 recs

It'll always be Wrigley
They can call it frikkin Dunkin Donuts Wrigley or whatever they want as far as I am concerned.It's still WRIGLEY FIELD to the true fans and if it gives the club more $$ that they use to improve the facilities and more importantly the product on the field then what's the big deal?

by plenz on Dec 21, 2007 12:01 PM CST to parent up   0 recs

Is it possible for the Cubs
to buy the naming rights?  If not, i say we start wrinting letters to Mr. Soriano, Im sure he could affford it... lol
PIE!!!

by LilLPLancer23 on Dec 20, 2007 8:54 PM CST   0 recs

Or we could write letters to him.
Which ever works best!
PIE!!!

by LilLPLancer23 on Dec 20, 2007 8:54 PM CST to parent up   0 recs

Naming Rights and Brand Names
I would urge the Cubs to look at what the Rangers have done.  They sold the naming rights to "The Ballpark in Arlington" several years ago to Ameriquest for about $2M per year.  Between Ameriquest's legal and financial troubles, the Rangers decided that they wanted out of the deal, and Ameriquest agreed that it didn't have the extra $2M anyway so they agreed to tear up the deal.

Tom Hicks renamed the stadium "Rangers Ballpark in Arlington" rather than selling the rights to another company.  His reason?  "Rangers" itself is a very important brand name (at least in DFW), and "we need to promote our own brand".  He reasoned that the extra mention of the stadium's new name in the paper along with the team (and his adjoining real estate development) was worth more than the $2M he had been getting from Ameriquest.

The Cubs are in the same boat.  "Wrigley Field" is such an identifiable brand name -- even outside of Chicago -- that it is worth more to the Cubs than a generic company logo name could bring in a marketing deal.

"I've never complained about it. I'm thankful to have a jersey." Mark DeRosa, 22 Aug 2007

by DeRoMyHero on Dec 20, 2007 9:13 PM CST   0 recs

Arte Moreno
did the same in Southern California when Edison pulled out of the naming rights deal, going with Angels Stadium in Anaheim.

The difference though, is that the Cubs name, logo and brand are already gold.  You don't need to push the Cubs (or Wrigley) name on the public.  The public already knows it, both in Chicago and nationwide.  It might help a bit in Japan, but I don't think it would help as much as the extra marketing in Japan that the naming rights could buy.

The Angels and Rangers were both in different situations than the Cubs.  The Angels were trying to position themselves as the #1 choice for baseball in the Southern California market, instead of the Dodgers.  They want that Angels name out there as much as possible.  The Rangers are trying to market a team in a market in which baseball is a distant third sport to football and spring football.  (joke)  Plus, the "Texas Rangers" name has a positive identity in the public throughout the country that has nothing to do with the baseball team.  The Rangers benefit by associating that name with baseball.  I don't see the "Cubs" name meaning anything outside of baseball.

Sadly, I don't think the Cubs really benefit from keeping the name "Wrigley Field" or "Cubs Park" as a brand name.  The one thing they do get is the chic of being one of the teams that doesn't need to take corporate money.

Still, I don't think they will change to the name to "Sears presents Wrigley Field" because the backlash from fans would be too great.  But expect to see the Sears Left Field Bleachers and the Boeing Foul Poles and stuff like that, which has already started in Wrigley anyway.

The artist formerly known as JoshinLA

by Josh77 on Dec 20, 2007 9:40 PM CST to parent up   0 recs

More info about Arte's Angels, please
Josh, since you seem to have a handle on the Southern California market,  any insight into the whole Los Angeles Angels of Anaheim thing?  

As I understand it (from about 2000 miles away), Arte was trying to get the Los Angeles brand attached to his ballclub, figuring Los Angeles has more marketing cachet than Anaheim.  City of Anaheim sued, they argued for awhile, and in the end Arte seemed to have won.

What I don't understand is...  first of all, isn't Anaheim a fair distance away from LA - about 25-30 miles?  Secondly, who's he trying to fool?  Anyone that lives in the SoCal area pretty much knows that LA has nothing to do with Anaheim, don't they?  I guess I don't understand who his target market is.  I mean, I know he's trying to dig into the Dodgers fan base, hence more advertising and more presence in LA proper, but I just don't see how attaching 'Los Angeles' to the front of the team name is going to do that.

Either way, doesn't matter much to me - I still call them the California Angels anyway...  ;-)

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Dec 21, 2007 1:17 AM CST to parent up   0 recs

I'm Not Josh but....
.. since I live in Long Beach, about 20 miles from both L.A. and Anaheim, I'll give it a go. The prevailing opinion is that Moreno is fooling no one, but just the same, he can name his team whatever he wants. Anaheim is about 25 miles south of the L.A. border. His stated goal was to generate more revenue by being able to get higher dollars for ads and broadcasting rights because L.A. is in the name, but not much has been said if this plan actually worked. The fact they're a successful team and arguably more popular than the Dodgers the last few years likely helps much more than any name change ever could. He's been advertising more heavily on billboards and the ike in the L.A. area, but what that's done is prompt McCourt and the Dodgers to do the same in Orange County. Long story short, the LAA name still does draw snickers from many quarters.

Oakland A's fans have made fun of the LAA name ever since it began. But now that they're on track to move to a new stadium in Fremont, they're going to be the Oakland Athletics of Fremont, or OAFs.

Santo Forever!

by BeerCub on Dec 21, 2007 2:30 PM CST to parent up   0 recs

I'm actually
hearing that they're going to be the Silicon Valley Athletics of Fremont.  They want to call them the San Jose Athletics of Fremont, but the Giants are having a fit over that one, since the Bay Area (unlike LA) is divided into two markets and San Jose is on the Giants side of the market.  Whether that allows to Giants to block the name, I'm not clear on.

But yes.  All those smug A's fans are going to have to eat their words.

I think you're right on the name.  Most of the snickers on the name, however, is on the "of Anaheim" part, which gives that Angels a long and unwieldy name.  Everyone knows where the Angels play and most people, except for diehard OC boosters, don't really care what the Angels are called.

They're very popular and combined with the mismanagement in Chavez Ravine, they're the trendy team to like.  Are they more popular than the Dodgers?  I wouldn't say that, but they're approaching equality.

One thing, though, that Chicagoans need to know is that the LA market (heh) is not the Chicago market.  Most people I knew who were Dodger fans openly admitted they liked the Angels too.  That's changing a bit with the new rivalry and name change, but there's not the divide in SoCal like there is with the Cubs and Sox.

I remember a quote that Adam Kennedy had about growing up in Riverside.  He essentially said that when they would pick teams, one side would be the Dodgers and one side would be the Angels and nobody really cared which team they were on.

The artist formerly known as JoshinLA

by Josh77 on Dec 21, 2007 5:32 PM CST to parent up   0 recs

Well
that's sort of the Anti-Arte argument, yeah.

As someone who lived in Southern California for eight years before moving to Northern California a few months ago, I have a different outlook on it than some of the locals.

Yeah, it's 25 miles from downtown LA to "downtown" Anaheim.  In contrast, it's 32 miles from downtown Chicago to Naperville.  A quick check of the online phone book  in Naperville shows the Hampton Inn, Chicago/Naperville, Courtyard Inn--Chicago/Naperville, Planned Parenthood of Chicago, etc., etc.  Who are they trying to fool?  (Yes, we both know who.)

To me, it's all one big market that revolves around the city of Los Angeles. When Anaheim gets their own TV market, I'll start considering them separate.  (And no, KDOC doesn't count.  Not as long as they continue to insist upon "must carry" in Los Angeles county, they don't.  Besides, it's nothing but old reruns anyway.)

It's one media market. It's one giant mega-opolis.  

As far as "anyone who lives in the SoCal area pretty much knows that LA has nothing to do with Anaheim"--again, that's what the Anaheim civic boosters claim and want you to believe.  But the truth of the matter is that our traditional ideas of "the suburbs" no longer holds.  Is Anaheim a suburb of Los Angeles in the sense of being a bedroom community like Fairview on Desperate Housewives?  No, of course not.  But it's a city that owes its very existence to being in the orbit of Los Angeles.  What do we call that?

Anaheim seems to have no problems telling tourists that Disneyland is in the "Los Angeles area."

And to be honest, before I moved out there, all of Southern California north of San Diego was just "Los Angeles" to me.  So I think Arte knows what he's talking about.

(Irony of ironies, the Angels only moved to Anaheim because Long Beach insisted they be called the "Long Beach Angels" if they moved there.  Anaheim told Autry he could call them whatever he liked.  Autry always refused to call name them Anaheim.)

Look, the complexities of Southern California and the relationship between Los Angeles and the other cities is way too complex to go into here.    But let's just say I have no problems with him calling the team the Los Angeles Angels.  And what Anaheim has managed to do is get Arte to move the team to Whittier in 2016 when his lease runs out.

The artist formerly known as JoshinLA

by Josh77 on Dec 21, 2007 2:42 PM CST to parent up   0 recs

If he wants them sold by opening day
they better get on their horse.
"I don't like them fellas that drive in two runs but let in three" Casey Stengel

by MPH73 on Dec 21, 2007 12:42 AM CST   0 recs

Zell has only
$315M of his own cash into the Trib purchase. So if the Trib falls apart, he's hardly damaged. But he appears to be willing to cut the Cubs relationship into bits and pieces trying to raise immediate cash. Consider if he were to sell naming rights, the new owner would lose a revenue source. If he sells Wrigley separately, the new owners have no control over ticket income.

In other news, it has been reported that the Cubs financials have not been distributed to everyone yet so we still don't know how many groups are interested. That contradicts Mariotti's story.

Finally, Muskrat reported in her column that last week the Tribune asked the state to explore buying Wrigley. Later, in the same column, she quotes Zell as saying "[Illinois Gov. Rod Blagojevich] originally approached us on this. We studied it; we thought it was an interesting concept. We started meeting with [Chicago Mayor Richard Daley's] people on it. We'll see where that goes." So who started the ball rolling? My money's on Zell.

By the way. the Trib just had an appraisal done on Wrigley and are asking that it be valued at $12.5M.

If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Dec 21, 2007 2:39 AM CST   0 recs

That "appraisal"...
... is, IIRC from reading what you read, the "assessed value" for property tax purposes, not anything representing any real sale value. I could quote you the assessed value of my house, but it's nothing near what I could get if I wanted to sell it.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al on Dec 21, 2007 3:59 AM CST to parent up   0 recs

The appraisal system
is incredibly flawed. Values are constantly changing which is one reason that it's impossible to maintain an equitable taxation program.

I know the appraisal doesn't represent true value but there is one problem for a future owner that would buy Wrigley in a separate transaction. In many cases that sale would then become the true assessment of the property. The tax bill could leap to astounding numbers.

If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Dec 21, 2007 3:49 PM CST to parent up   0 recs

that isn't how it works
in Chicago.  The assessor puts an appraised value on it and it doesn't change because of a sale.  The reassessment period is every three years and it really has no bearing on the sale price of the property.

by cubswin on Dec 21, 2007 5:20 PM CST to parent up   0 recs

Thanks for the info
That's not how it works here.
If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Dec 21, 2007 9:07 PM CST to parent up   0 recs

More ads the better
as long as the revenue generated goes back into the product on the field

by Peoria Matt on Dec 21, 2007 6:05 AM CST   0 recs

Sure but
any ads sold NOW, such as naming rights, would appear to be heading toward paying off the humungous debts that Zell just took over as he completed his purchase of TribCo.
Why does everybody stand up and sing "Take Me Out to the Ballgame" when they're already there? ~Larry Anderson

by JohnM on Dec 21, 2007 6:29 AM CST to parent up   0 recs

Does it really matter...
what the name of the park is? The product that plays on the field is what we care about. Right?

I love going to games at Wrigley, but I will also admit that I think it is an antiquated dump that attracts all those "fraternity and sorority" types that I have seen a lot of you complain about.

If selling naming rights can help build a championship team while also keeping ticket prices at a reasonable price then I am all for it.

"I'm not giving him a high-five ever again." - Sammy Sosa, joking about Moises Alou's personal habits

by MorePiePlease on Dec 21, 2007 8:06 AM CST   0 recs

Agreed
I also love Wrigley, but if I had to choose between a perennial WS contender or staying there, it's an easy choice.

Plus, the aforementioned frat/sorrority types go away and there are more tickets for the baseball fans.

by Shanghai Badger on Dec 21, 2007 9:08 AM CST to parent up   0 recs

They go away but other fill their spots
This happened with the 'Hawks in the early 90's at the barn and crossed Madison to the UC.

Real fans were priced out of the Stadium. It's last seven seasons saw consecutive price increases. My mezz tickets went from $17 in 1987 to $45 in 1994. That drove the change. Out went the fans, in came the preppies. So it wasn't frat/sorority types. It was just "attendees" as I like to call them. 'cause they sure weren't fans. Fan is short for fanatic; which they were not. Arrive late to the game, have to come/go to/from their seats during the play (WAIT FOR THE WHISTLE!) and leave with 5 minutes remaining during a tie game etc.

I believe the real fans will never be the big majority at games any more. If the frat types leave Wrigley 'cause it would no longer be the 41,160 seat outdoor bar, other "attendees" will take their place.

Just got another brain cramp; sorry for the rant.

Our grandparents used to say, "I hope the Cubs win the Series before I die". Now the teenagers are saying it.

by blackhawk24 on Dec 21, 2007 9:59 AM CST to parent up   0 recs

Couldn't agree more
compared to 25-30 years ago, the percentage of attendees at any sporting event that would qualify as being "knowledgable" has gone down dramatically.

With the financial dynamics in sports, I don't see this changing for a long long time.

"I don't like them fellas that drive in two runs but let in three" Casey Stengel

by MPH73 on Dec 21, 2007 10:47 AM CST to parent up   0 recs

We already sit in the Bud Light Bleachers
They'll sell naming rights to whatever part of the park they can sell. Doesn't make much of a difference, as it will always be referred to in casual conversation as Wrigley Field. They put the Under Armour logos on the outfield doors... I'm sure the foul poles will be next, and even the scoreboard. Heck, they can sell the naming rights to the park, or the just the grandstand entrances, or even the friggin sidewalk for all that matters. They can add special naming rights to the streets that border the park. There's no end to the potential of advertising space... it's just a matter of use of good judgement. They need to keep it a positive experience for the fans, instead of turning them away and leaving a bad taste in their mouth by bombarding them with advertisements.
Ed Lynch is STILL on the Cubs payroll, as our D-Backs scout in Phoenix. Lynch attends all 81 D-Back home games with a notepad in hand. Really paid off for us!

by SackMan on Dec 21, 2007 12:20 PM CST   0 recs

Let's pretend that Zell
sells the naming rights to Wrigley to a certain brewer, giving us "Old Style Field" at the corner of Clark and Addison.  Does it matter to me?  Not really.  What really matters?  The next time I fly into Chicago and I ask someone at the L station "Which stop do I use for Wrigley Field?" I hope that the person understands what I am seeking and gives me the correct answer.
"I've never complained about it. I'm thankful to have a jersey." Mark DeRosa, 22 Aug 2007

by DeRoMyHero on Dec 21, 2007 8:03 PM CST   0 recs

Here's the real question.
Would we then have the Bud Light Bleachers at Old Style Field? Would the naming rights then be forced to duel? Which would win?
I would suggest you learn to truly interrupt all stats before using any selective stats. -- cubswin

by cwyers on Dec 22, 2007 9:40 PM CST to parent up   0 recs

Where does this all lead though?
To a new stadium all together? At some point in the coming decades its gonna happen, yankee stadium will be replaced in 09, Anfield home to Liverpool FC built in the late 1800s is being torn down too, so its happening the world over.

Thats the cost of sports business now-you have to have every stream of revenue possible to compete with the big boys as it where.

Ive often had this argument with other Cubs fans, whether or not people are truly fans of the team or just the atmosphere that surrounds them?

I guess selling the rights will be the first litmus test, perhaps people can boycott the products of whatever company may buy the naming rights, thatd be awesome.

Back to Back to Back AAU National Champion

by bren on Dec 21, 2007 8:36 PM CST   0 recs

When you hear the word "Wrigley"
In Chicago, I would guess when people hear the world "Wrigley", 85-90% of them think of Wrigley Field rather than chewing gum.  Nationally that number might be around 50-60%.  Let's compare this to "U.S. Cellular".  Since cellular is in their name, I'd guess that a majority think of phones rather than the stadium.  Just something to ponder when think about naming rights.
Old Style is the nectar of life.

by Mordecai on Dec 21, 2007 9:05 PM CST   0 recs

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