The Cubs drew an average of 10,993 people to 16 home games this spring at Hohokam; half of the games were sellouts. The stadium seats about 12,600 fans, but several games, including the March 29 game against the Arizona Diamondbacks that drew 12,917 fans, exceeded that.
Also notable in that article is how the gross revenues are split:The big crowds translated into big money, with total revenues hitting nearly $5.6 million, a $1.1 million boost from 2006...
The city's share was $973,140, the Mesa HoHoKams' share was $890,890 and the Cubs' share was $2,445,982. The city received a larger portion of new revenues, with total revenue soaring 26 percent and Mesa's share nearly doubling thanks to a 43.7 percent increases. The primary reasons were sharp increases in concession and ticket revenues.
The figures there don't quite add up. Those three figures add up to $4,310,012 -- so if the total is $5,600,000, where does the other (approximately) $1.3 million go?
In any case, it appears the new concession contract, which provided more and better food and souvenir choices, resulted in far greater sales -- no big surprise.