Building toward Someday…

There ARE environmental factors/stimuli that shape and affect people's behavior every day. This is what makes Madison Avenue so successful. It all started with a behavioral Psychologist, John Watson, who had to leave academia in disgrace due to a sordid affair that was not tolerated in that era.

Watson eventually migrated to Madison Avenue, and the birth of selling and advertising anything by using behavioral principles (in their infancy then) made a huge success for him - and the era of modern mass marketing was born.

The feature of frequency- highly repeated messages, blitzed to the public gets us to buy brand new Brand X over our old established Brand Y. The same holds true for baseball players constantly bombarded by media messages, and frequent visual reminders about purported curses, and a history of losing in the postseason - especially in Wrigley Field.

It kinda wears on Cubs players who need to focus and not get distracted when needing to be playing at their peak performance.

The new Cubs ownership (should they arrive any time soon - hopefully before the Spring Training season), needs to seriously analyze and develop a proactive positive playing performance environment plan ASAP. This long overdue plan should aim at prioritizing community and internal marketing for the "Friendly Confines", to help quash all the remnants and reminders of a "losing" environment and ball club.

Especially critical is to eliminate the negativism and opportunities for fans and probably some players (who may be prone to succumb or actually believe in this superstitious "curse" and "preordained losing history” in the postseason), by  putting a final crush on all of the “curses nonsense”.

This constant never-ending and intensified barrage of (fill in your preferred unrealistic excuse here) nonsensical, but genuinely distracting, negative, and stress-inducing behavior that can and does "wear" psychologically on some, if not all the players CAN and SHOULD be buried forever and ASAP.

I would personally like to see the recent noisy and obnoxious PA system with its raucous and annoying "music" eliminated, in favor of more frequent, original, and unique organ music that DID serve championship seasons well in Wrigley (although sadly - no WS).

Keep the focus on the game and stirring up the crowd toward cheering sportively for winning baseball!

I love rock, pop, and most types of music, but I loathe that Wrigley should inch closer to any of the new ballparks that have abandoned baseball in favor of cheap, hollow, and mundane “entertainment”.

I love Wrigley Field, because it remains the purest place to watch BASEBALL!

The players' locker room/clubhouse conditions need to be another huge positive environmental makeover to help promote a modern and professionally uplifting place to prepare, relax, and retreat to for the Cubs during all periods of their games at Wrigley.

The Cubs' current clubhouse conditions reek of "below bush league" devalued environments that must constantly remind players, that no matter how much they get paid and praised, their private off-field Wrigley "home-away-from-home" is a dump that NO other Major League Team has to endure!

There is so much proud and gloriously positive tradition and history involving the Cubs.

This is the marketing strategy that needs to be blitzed at Wrigley, to the fans, through the media, and especially during promotional giveaways - more frequently ala John Watson's strategies, to displace the losing Brand X factors.

New Cubs owner/s:

Rebuild a truly "Friendly Championship Winning Confines" in and around and infused throughout everything Cubs!

We all agree - the losing debacles of "blown" postseason play MUST end! Positive planned and strategically implemented critical environmental interventions (changes) are an important piece of "turning this tired old sad song" around.

"The Lovable Losers!”

Whoever coined that oxymoron should be be first in line to receive an immediate "BleedCubbieBlue" Type "W" blood transfusion!

The fan amenities like the archaic and frequently inaccessible old restrooms need to be another high priority makeover by new ownership. This nature calls ordeal is just that for too many fans.

Bodily discomfort and disgust definitely contribute to the "emotional, psychological, and physical" state that the fans endure as Exhibit A of the devalued environment and experience in the "Friendly Confines"!

Please avoid misinterpreting my analysis and plans for Wrigley.

I will ALWAYS support the present location, and preservation of the many wonderful, historic, and unique charms, and mystique of Wrigley Field.

However, the same modern upgrade that was completed to the bleachers, and field, MUST begin ASAP to the second half of Wrigley to truly maintain Ernie's heartfelt and joyous dubbing of "The Friendly Confines"!

I also support acquiring a few more hard-nosed, "don't give a damn about anything but playing hard and winning" type ball players, like Reed Johnson!

"Someday..." is a much more realistic, positive, and optimistic slogan to promote, versus the trite and ho-hum fatalistic whimper of "Wait Till Next Year!" 

We can all contribute to the start of a more positive and optimistic environment surrounding the Cubs just by abandoning and burying "WTNY" FOREVER!

Eddie Vedder got it right when he ignored "WTNY" in favor of venerating and catapulting "Someday" as the anchor of hope and infusion of faith into his winning love song about the Cubs and their beyond devoted fans!

“Someday...”

- I keep playing it repeatedly during my work commutes. My brain on positive Cubbies music feels better and closer to the “Hope Springs Eternal” sights and sounds of HoHoKam Park!

Glorious sunny bright Cubbie Blue Mesa skies where “Someday…” begins play toward building bridges with long, frequent stretches of bright blue "W's" starting and ending with a final WS "W" in WF!

Someday…