Team president Larry Baer calls it "dynamic pricing" and figures it might just become the way of the future for professional sports franchises. The Giants have partnered with a software company that will make it possible to quickly change the ticket prices based on the popularity of a given game -- not to mention weather, a possible milestone or a player from a visiting team who brings extra interest.
"We're going to experiment with this a little bit in a few sections of the park," Baer said. "What this really is, is the ticket business is changing dramatically and quickly. There's a chance we might wake up 10 years from now and tickets will be priced according to demand, like the airlines."
Interesting concept. Doing something like this wouldn't affect the Cubs too much, because they sell so many tickets in advance. But dropping the price on otherwise unsold seats might get a few more bodies into ballparks that might not sell out.