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Which company will it be?

Sounds like a good idea for a contest.  Name which company will step up and purchase the naming rights to what is now referred to as Wrigley Field.  Ok, I'll go first.  Looking at the larger local companies it seems to me a good match would be WALGREENS.  Headquartered in Deerfield (North Suburb) and with annual revenue of 55 billion they can definetly afford it.  They have stores in 48 states as well as Puerto Rico.

This is a company which is facing competition from CVS as well as others so it would seem to make sense to get their name exposed.

I don't think the name sounds so bad either, Walgreens Field.  

Any other predictions?  

This is a FanPost and does not necessarily reflect the views of SB Nation or Al Yellon, managing editor (unless it's a FanPost posted by Al). FanPost opinions are valued expressions of opinion by passionate and knowledgeable baseball fans.

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Exelon Field?
But i agree that Walgreens Field sounds better

by DrGalazkiewicz on Feb 3, 2008 8:47 AM CST reply actions  

Why?
Why would Walgreens need to get there name exposed if they already have stores in 48 states plus PR?

Doesn't make much sense to me.

"I guess you had some lean years, and didnt have to beat it hard" - Craig Sager

by Galvan316 on Feb 3, 2008 9:03 AM CST reply actions  

Why would
banks and phone companies buy naming rights to fields when they have branches in 48 states plus PR departments?  It is PR, it's advertising.  Why would Walgreens be any different than any other corporation that bought naming rights?
I know that you believe that you understood what you think I said, but I am not sure you realize that what you heard is not what I meant. - Robert McCloskey

by pageian on Feb 3, 2008 10:11 AM CST up reply actions  

Look at Progressive Insurance
company for an example.  They are the 3rd largest auto insurance group in the country and they just paid roughly 57 million for the naming rights in Cleveland.  They are also going to be able to prohibit any other insurance companies from advertising in the newly named Progressive Field.
Dallas Green!

by SonnyJ9 on Feb 3, 2008 10:59 AM CST up reply actions  

this isn't about name exposure
it's about conspicuous consumption.  Companies put their names on fields to say "hey, look how well we're doing" -- or to say "hey, look how well we want you to think we're doing!"

Chase, Boeing, United, Microsoft, UBS...

Worst to First in 2007, brought to you by Lou, Sori, A-Ram and D-Lee.

by drewishdrewid on Feb 3, 2008 9:22 AM CST reply actions  

Portillo's Park
Sounded real good when someone mentioned it a few weeks ago, the concessions would be awesome at least.  However, I don't think Portillo's makes quite the money that you'd need.

There are quite a few big companies in Chicagoland, so there are quite a few possibilities.  These are the ones I like:

Smurfit-Stone Stadium - perfect for our little blue men like Theriot and Fontenot.

Bally Fitness Field - with our tendancy to spend a considerable amount of time in rehab, this would work well.

Midway Games Park - the video game company that made Mortal Kombat would be perfect for a club famous for Barret vs. Perczynski, Barrret vs. Zambrano, The Bullpen vs. the broadcasters, Lee vs. Young, Farsworth vs. the bloody pulp that was Paul Wilson (fatality)...

Quaker Oats Park - Just because the dude on the box was a little boy when the park was built, plus I really want Wilford Brimley to throw out the first pitch on opening day.

True Value Field - a great name because the fear of irony might prevent the club from raising ticket prices any more.  

CDW Stadium - this one is just so the Sox and Cards fans can have witty things like "Cubs Don't Win Stadium" to say.  They have little brains, so we have to throw them a bone like that sometimes.

Discover Field - There are so many things I'd like the Cubs to discover...  

Pactiv Park - the company that makes Hefty bags would be way too fitting for some of the Cubs teams I've watched in my 34 years.

My favorite and my vote go to:

Ball Park Ball Park - The company that makes Ball Park Hot Dogs, Sara Lee, is based in Downers Grove and makes enough dough (yes, I'm aware of the bad pun) to buy the naming rights.  How perfect is this?

This field, this game: it's a part of our past, Ray. It reminds of us of all that once was good and it could be again.

by HectorVillanueva on Feb 3, 2008 9:22 AM CST reply actions  

Something fitting for Chicago....
...so how about "Paid Political Consultants".  Or has anyone tried those "Sausages by Amy"?  Those are damn good and sausage fits with the corruption in the City government.  In the end it will be Exelon, they have the money and they may be ready to say "we're number one" in the power markets.  But it's also a risk to promote yourself as a winner corporation by associating yourself with the sport's biggest losers.  Maybe it will make the company's image more loveable?

by DudeVf11 on Feb 3, 2008 9:40 AM CST reply actions  

How about
"Street Cleaning Parking Tickets Field"? I think I have paid enough into that organization to rehab about 12 fields.

by jazzypete on Feb 3, 2008 9:53 AM CST up reply actions  

My vote goes to....
Motorola Field.

Yeah, their stock plummeted lately, and they are strongly considering selling off their mobile phone side of the business.  

However, the rest of the company's balance sheet is strong, and acquiring the naming rights to the most sacred ballpark in the country is just the ticket (pun intended) to get the stock price climbing again.  It would get major shareholders like Carl Icann off their back for awhile.

by Neifi Puppy on Feb 3, 2008 9:55 AM CST reply actions  

I think that regardless who buys it
Cubs fans will still refer to it as Wrigley Field.  

But while were at it, I vote for Wrigley Field (by Wrigley gum).

1st Official Al-Wanna-Be! Feel free to become an Oficial Al-Wanna-Be Today!

by LilLPLancer23 on Feb 3, 2008 9:57 AM CST reply actions  

Agree
I still call it Rosemont Horizon...

by ak123 on Feb 3, 2008 10:43 AM CST up reply actions  

I had heard the idea floated that
either the re-naming would go something like "Chase bank Park at Wrigley Field" or something akin to what the Bears did, where the park name remains the same, but the team name changes, resulting in "The Chicago Cubs Baseball, brought to you by Walgreens."
"I've always felt that starting pitching is the most important part of the rotation." - Joe Morgan, Sunday Night Baseball 8-12-07

by gary varsho on Feb 3, 2008 10:00 AM CST reply actions  

Whoever comes up
with the $20 mil or so will have to be a company in pretty good shape.  A lot of companies could afford it, but it is extremely difficult for a  company (especially a public one)to justify this expense unless they are performing at expectations.

I don't think it will be either Motorola or United, as they have bigger problems to deal with.

"I don't like them fellas that drive in two runs but let in three" Casey Stengel

by MPH73 on Feb 3, 2008 11:05 AM CST reply actions  

Nobody's mentioned Boeing.
But I have a feeling the Cubs are going to work really hard, quietly, to get Wrigley Gum Co. to pony up the $. They can afford it.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Feb 3, 2008 11:32 AM CST reply actions  

I considered Boeing as they have
the cash but thought Walgreens was a better fit.

Another name not mentioned yet is Oak Brook's very own McDonald's.

Dallas Green!

by SonnyJ9 on Feb 3, 2008 11:42 AM CST up reply actions  

I think your right
one thing that could be an issue for Wrigley; when you get something for free for that long, it's can be tough hurdle to now accept you have to pay $20 mil for it.
"I don't like them fellas that drive in two runs but let in three" Casey Stengel

by MPH73 on Feb 3, 2008 11:43 AM CST up reply actions  

True, but...
... if the alternative is having your name be pushed to secondary behind another local company, maybe they'd think it'd be worth the good PR they'd get by paying for it.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Feb 3, 2008 11:44 AM CST up reply actions  

You could be right Al
this is going to be a very interesting process to watch develop.  The bidding process for the naming rights could very well exceed expectations if 3-4 heavy hitters get involved.

I can't recall if Exelon has any current naming rights, but if they don't, they could make a run at this.

Other potential candidates:

Allstate
Walgreens
UPS

I don't think Boeing would do it, because they are not a consumer driven business.  McDonald's has the dough, but the name just doesn't have the prestige as some of the others.

"I don't like them fellas that drive in two runs but let in three" Casey Stengel

by MPH73 on Feb 3, 2008 12:30 PM CST up reply actions  

Allstate...
... already has a naming rights deal. Doubt they'd want another one.

UPS isn't a Chicago company. Their corporate HQ is in Atlanta.

Walgreens doesn't seem to me to be a company that'd be interested, though I could be wrong.

Exelon might be, but why? They're a power company, they pretty much have a monopoly in the Chicago area. I doubt they'd want to remind people how high electric rates are.

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Feb 3, 2008 1:29 PM CST up reply actions  

Don't know
how I did, but I forgot about the Allstate Arena.

Good points on Exelon as well. I do think it could be a good fit for UPS if they wanted to come up with the dough, but the Cubs probably do want a local company.

"I don't like them fellas that drive in two runs but let in three" Casey Stengel

by MPH73 on Feb 3, 2008 2:07 PM CST up reply actions  

That is my bet as well
I wouldn't be surprised either if the Cubs asking price from Wrigley would be lower than it would be from other companies, and for good reason.

The reality is that whoever buys the Cubs is in part buying the tradition of the Cubs.  The Cubs are a more valuable asset if they play in Wrigley Field than if they play in XXX park on the corner of Clark and Addison.  

Even if the new owner doesn't wind up with the stadium, the Cubs are still more valuable with that said stadium named Wrigley.

Eamus Ursuli!

by WGNstatic on Feb 4, 2008 10:15 AM CST up reply actions  

At the very least, Boeing should sponsor
the official Chicago Cubs home run call.  I can hear Len & Bob now...

"Boeing, Boeing, Gone!   Home run!"

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Feb 3, 2008 12:25 PM CST up reply actions  

naming rights
lets sell the name of wrigley field so we can get millions more to pay these overpaid players.real nice.how about prostitute park???

by NOMAR on Feb 3, 2008 12:18 PM CST reply actions  

Juicy Fruit Field
has a nice ring to it.
If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Feb 3, 2008 2:10 PM CST reply actions  

Re: Juicy Fruit Field
That would be too easy for Cardinal and Sox fans.

by cubswin14 on Feb 3, 2008 3:04 PM CST up reply actions  

Bleed Cubbie Blue Park at Wrigley Field
n/t
"Who are you going to believe, me or your own eyes?"

by Jettero2112 on Feb 3, 2008 2:15 PM CST reply actions  

Let's do it!
If we can get 400 million BCB readers to donate $1 each, we're in!
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Feb 3, 2008 3:23 PM CST up reply actions  

I would hate this but,
McDonalds?

Aren't they based in Oak Lawn?

I think they'd have the money

"There are no curses here...Games are won and lost on the baseball field" - Lou Piniella

by El Borto on Feb 3, 2008 2:18 PM CST reply actions  

The best move financially
would be to sell the naming rights to Exxon Mobil.  They made $40.61 billion in profit last year. I'm sure they could afford it.

by Neifi Puppy on Feb 3, 2008 2:26 PM CST reply actions  

Mobil Park?
n/t
AC 00 00 00 - BELIEVE

by mike @ Bleed Cubbie Blue on Feb 3, 2008 3:12 PM CST up reply actions  

Exxon prefers
non USA investments.
If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Feb 3, 2008 4:15 PM CST up reply actions  

Chicago White Sox Park
at Wrigley Field.  After all the White Sox have a lot of money with their sweetheart stadium deal.  

Or maybe Marshall Field by Macy's...  after all they claim that they are involved in their local markets.  It would be a way to keep the Marshall Field name around.

Or Sam Zell Park at Wrigley Field.... after all he does have the money....

But the one that I like best is Mark Cuban Park at Wrigley Field to drive home the point that in a free market, he would have been the owner.

by frustratedfan on Feb 3, 2008 3:05 PM CST reply actions  

Smith
with an E
"You can't take life to seriously, you don't get out of it alive"

by wild bill on Feb 3, 2008 3:44 PM CST reply actions  

Call me crazy
...but I don't care what they call Wrigley Field.   For all I care they can rename the joint Tampon Field and put pink curtains up in the dugout.  I care about winning a World Series Championship, period.   I've been attending games at Wrigley for three decades and love the joint.   But winning is what is most important.  Talking about Wrigley as a sacred shrine has forever distracted from what should be the real focus.   Just my two cents.  

by MDBNIU on Feb 3, 2008 3:49 PM CST reply actions  

I'll see your two cents
and raise you a nickel. I'm strongly in favor of maintaining the name Wrigley. The fact that the Field has done nothing to help the club win a WS is not a cause and effect relationship.

I believe the selling of the rights will go straight into the pockets of General Zellusout. If someone can assure me that the income from the rights sale will  go into payroll, I'll be glad to revisit the issue.

If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Feb 3, 2008 4:23 PM CST up reply actions  

No matter where the money goes...
... does it really matter what the place is called?
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Feb 4, 2008 4:11 AM CST up reply actions  

On some level, yes
Part, not necessarily a big part, but certainly a part, of the reason that I grew to love the Cubs so much was the direct connection to previous generations.  The more things change, the more tenuous those connections.

I am not a traditionalist at all costs, and there must be a balance between tradition and profitable changes, but yes, there would be a difference.  

WOuld it impact my desire to go to a game? No.  Might it impact others? yes.

Eamus Ursuli!

by WGNstatic on Feb 4, 2008 10:19 AM CST up reply actions  

I am a traditionalist....
... and I'd still be going to the same place and enjoying baseball in the same way. Who cares what the place is called? It's just a name. No one would call it by the corporate name anyway (except the announcers, who would be required to).
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Feb 4, 2008 11:40 AM CST up reply actions  

Obviously
it does matter to me. Wrigley Field and the Cubs are and have been bound together for my entire lifetime. And when the World Series are played at Walgreen's Field, it just won't be the same. When Brenly talks about that no hitter at MacDonald's Park, it won't be the same.

And when I throw out the first pitch, it definitely won't be the same.

If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Feb 4, 2008 12:10 PM CST up reply actions  

LOL
How much do you think you'll have to pay to throw out that first pitch?
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Feb 4, 2008 12:14 PM CST up reply actions  

See Al
they've even got you turned around. It's not all about money. It's about integrity and respect and a need for change. That and the fact that certain pictures have come into my possession.
If you like Selig's handling of the steroid issue, you'll love his choice for next Cub owner.

by tharr on Feb 4, 2008 7:06 PM CST up reply actions  

Winfrey Field
She's made her living in part by helping people through their abusive relationships. Well, how about our relationship with the Cubs? They abuse abuse us every year, apologize after the season, promise not to do it again, lavish us with gifts like Alfanso Soriano and Kosuke Fukodome and we fall madly in love with them all over again. Plus, she has the dough. Help us Oprah!

by 100yearsofineptitude on Feb 3, 2008 9:58 PM CST reply actions  

Tru Link Field
"When I hit one out of a Wrigley Field, I hit it over a Tru Link field."

Other Chicago brands:
Victory Auto Wreckers
Eagle Insurance

by MerigoldBowling on Feb 3, 2008 10:56 PM CST reply actions  

Danville Garage?
Why does everybody stand up and sing "Take Me Out to the Ballgame" when they're already there? ~Larry Anderson

by JohnM on Feb 4, 2008 7:56 AM CST up reply actions  

Er, Danley of course
it's been awhile...
Why does everybody stand up and sing "Take Me Out to the Ballgame" when they're already there? ~Larry Anderson

by JohnM on Feb 4, 2008 7:59 AM CST up reply actions  

$20M/year is a lot so here's a thought
You know how they have those rotating ad signs along the sides of basketball courts, usually under the scorer's table?  Or those billboards that constantly change ads?

Well, what if the Cubs applied this same concept to their naming rights?  Instead of hoping for one company to pay $20M, maybe there's 4 Chicago companies out there that would pony up $5M?  And anywhere they'd normally have signage promoting the field's name, they'd just make sure it was one of those rotating ad type signs.

Heck, why stop at 4?  Let's keep with Cubs tradition and go with 8.  They could call it the "College of Sponsors"...

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Feb 4, 2008 9:59 AM CST reply actions  

Naming rights for Wrigley are inevitable
It is the way of professional sports.  Every last opportunity to generate revenue is going to be exploited.  I don't like it either, but I also don't really care.   I love Wrigley as much as the next guy.   But I roll my eyes at the sappy sentimentality attached to the joint.   Wrigley is going to be "whored out" just like every other professional and collegiate sports facility in this country.  Like I said before, they can rename the joint Kotex Field and put pink curtains up in the dugout just so long as this franchise finally wins a World Series title soon.  

by MDBNIU on Feb 4, 2008 11:08 AM CST reply actions  

With all of the competition with sports
drinks, I could see PepsiCo ponying up some cash for Gatorade Park.
Dallas Green!

by SonnyJ9 on Feb 4, 2008 12:52 PM CST reply actions  

PepsiCo...
... is a New York company. Doubt they'd be in play. Most naming rights deals go with locally-based companies in the city in question, for obvious reasons.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Feb 5, 2008 7:57 AM CST up reply actions  

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