let folks do what they want. It won't change anything and I'll bet the weather will keep them under coats.

Zell seems to care less about what the fans think , he will end up selling the naming rights if he wants to.

If I'm the trustee of the Tribune's employee stock ownership plan over at GreatBanc (majority shareholder of Tribune Company) and I found out Zell didn't sell naming rights to Wrigley Field for $200M-$400M when he could have, I'd threaten to sue Zell personally for breach of fiduciary duty. The Tribune Company needs the money, and Zell has the legal duty to do what's best for the company. The sale must happen.

So we'd all better get over it, and be glad that at least so far, Zell hasn't tried to pressure or force the Cubs to trim payroll.

However, I can understand why some people care about the naming rights, and it's a perfectly valid position.

From an essay at Agony & Ivy:

"But Wrigley Field has come to mean much more to people than even a baseball stadium, symbolizing something mythical and nostalgic and grand. Something so inherently good that its identity cannot possibly be for sale, that we cannot possibly do anything to seriously compromise it. In a sense, I think many see Wrigley Field as a general in the battle against the downsides of Progress (capital P). In large part, I think this is because it’s unique among places—even among baseball stadiums—in creating such a personal relationship with each of its visitors. Such places that invoke such genuine passion are harder and harder to come by."