Today's Trib business section had an article on various naming rights being sold by sports teams.  They talk about the changes at Wrigley and how the Cubs might follow the model the Yankees are using which is to sell many smaller sections to various companies rather than renaming the entire ballpark.

 http://www.chicagotribune.com/news/chi-fri-naming_rights-apr11,0,1268349.story

 Here is a more controversial follow up article on the CBOE sign along the thrid base wall.  Is this a big deal or not?  Discuss

 http://featuresblogs.chicagotribune.com/theskyline/2008/04/is-wrigleys-new.html