2009 Cubs Advertising Campaign Images
by Al Yellon on Feb 17, 2009 9:51 AM CST
in Chicago Cubs News
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PrintMany of you have seen the ads the Cubs are using to promote this year's team -- one of them ran in newspapers to push the first day of ticket sales, coming up this Friday.
I've obtained all seven images that are being used in this campaign. I know some of you like having these to use as desktop backgrounds, or just to save the images, so feel free to download them.
It's interesting to note the combinations of players (and Lou Piniella) that they've used in these graphics, especially who was chosen to be used in more than one. All the images are after the fold.
Click on images to open a larger version in a new browser window
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I like the images, a lot. I like the use of the Marquee, just not sure how much I like some of the messages. The Vegas copycat isn’t really funny, nor is the flu one. Other than that, it’s great.
I’m most surprised to see our two biggest last two off-season acquisitions—GameBoard and Dome—absent.
Dan
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
I don't think the Fukodome ad went over well last year.
I can’t remember what the issue was, just that it offended some people.
Hey, it's a new century!
by cowsarecool220 on Feb 17, 2009 10:06 AM CST up reply actions
I think that ad was awesome.
I’d like to think I’m pretty culturally sensitive; I thought the ads last year, specifically Dome’s, were awesome.
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
It's just too bad his bat didn't live up to the ad.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
I like this one.
Someday we'll go all the way...
by CubsBullsBears on Feb 17, 2009 11:42 AM CST up reply actions
Well, THEY ain't.
YOU are.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
Notice his absence from these
"Every team will win 60 games, every team will lose 60 games, it's what the team does in the other 42 games that decides the season."
Exactly.
I think the reason Bradley isn’t in them is that these were probably done and decided before his signing.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
We signed him the first week of January.
I find it silly that one of the biggest sports’ organizations in the country can’t put a new player into a media campaign with 5 or 6 weeks worth of work.
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
I'm not in marketing, but...
… my guess is that this stuff does need more than a few weeks worth of lead time.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
Meh.
The only caveat I see is GameBoard hasn’t been in a Cubs jersey yet.
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
this is the age of photoshop
he doesn’t need to actually wear a jersey in real life to wear one in an advertisement.
I don't recall any.
Maybe you’re thinking of the shirts.
make*art
by neverAcquiesce on Feb 17, 2009 4:19 PM CST up reply actions
I agree on the Vegas one
That phrase is very much overused.
Facts are meaningless. You could use facts to prove anything that's even remotely true! --Homer J. Simpson
by Shanghai Badger on Feb 17, 2009 3:29 PM CST up reply actions
Who writes this stuff?
It reads like a Letterman Top 10.
Attempts at humor?
Maybe I’m getting old….I don’t like any of them.
"Every team will win 60 games, every team will lose 60 games, it's what the team does in the other 42 games that decides the season."
I thought that at first, too...
…but then realized that by using the Marquee, it really hits home at the tradition of Wrigley and the organization. What else would have worked there? Obviously we don’t want to reference any curses, 100+ years, the typical crap ESPN notes. I think it’s pretty good in that light.
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
If I had to choose a favorite
“Home of Working from Home Today” would be my choice.
"Every team will win 60 games, every team will lose 60 games, it's what the team does in the other 42 games that decides the season."
I like
the sunburn and putting up with winters.
If the Twins did this starting next year in their non-capped Target Field, it would be “SAVE YOUR TICKETS! COME FOR LOTS OF DOUBLE-HEADERS IN SEPTEMBER!”APRIL
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
Putting up with winters
definitely the best the others ehh could be better
I like the 2 hour and 47 minute vacation
regardless, the Cubs always do a better job than the Sox.
"Pounding sand since 1982...."
Paging crawdad...
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
Good point
He notes how many times people say, “White Sox”
Facts are meaningless. You could use facts to prove anything that's even remotely true! --Homer J. Simpson
by Shanghai Badger on Feb 17, 2009 1:31 PM CST up reply actions
And does searches for
White Sox
Facts are meaningless. You could use facts to prove anything that's even remotely true! --Homer J. Simpson
by Shanghai Badger on Feb 17, 2009 1:31 PM CST up reply actions
And tabulates
White Sox
Facts are meaningless. You could use facts to prove anything that's even remotely true! --Homer J. Simpson
by Shanghai Badger on Feb 17, 2009 1:31 PM CST up reply actions
That ought to do it.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
I aim to please!
Even fans of the White Sox . . . .
Facts are meaningless. You could use facts to prove anything that's even remotely true! --Homer J. Simpson
by Shanghai Badger on Feb 17, 2009 1:33 PM CST up reply actions
Is there a poster here who might respond to the words "White Sox" in a post?
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
what city
are they from?
"That’s the great thing about baseball, you never know what’s going to happen till you get the final out." — Lou Piniella
by drewishdrewid on Feb 17, 2009 3:30 PM CST up reply actions
The one with a World Series in this decade.
My president is white.
by JoeCoolMan24 on Feb 18, 2009 11:10 AM CST up reply actions
I think a World Series a decade is pretty f***ing great!
Can you name another team that wins a championship per decade? Perhaps you meant century? Well, it’s been over a century now, so you’d have to say 11 decades, or 2 centuries. White Sox fans: as think as you smart are they.
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
Now that I've read them a few times
they’re growing on me.
“Home of the 2 Hour and 47 Minute Vacation” is OK.
Alright, they work..
"Every team will win 60 games, every team will lose 60 games, it's what the team does in the other 42 games that decides the season."
It'd be better if it were a "2 hour and 18 minute vacation".
I like fast games.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
They're all good except the middle one
The one thing the Cubs do not need to emulate is that place.
Sunburn and Flu are classics. I’d guess many of us were either “affected” by one or both over the years.
The last one should get the whiners that support the team 9 miles south in a tizzy.
2:47……For my commute plus arriving early usually, that’s a 7:47….
Sweet Lou for Mayor in '11.
Sunburn
2 friends and I cut school one day to go to a game. Sat in the bleachers, had a great time. When we got back to the suburbs we were walking down the street when my friends mom pulls up. I should also explain that my mom had been letting me cut school for cubs games for years and would also take me out of school to go to games, and same with my other friend. The friends mom we bumped into would never let her son do that.
It wasn’t until that moment that we noticed the glowing red sunburn all over his face as he tried to explain he was in school all day.
How embarrassing
Man, was his face red . . . .
Facts are meaningless. You could use facts to prove anything that's even remotely true! --Homer J. Simpson
by Shanghai Badger on Feb 17, 2009 1:54 PM CST up reply actions
My mom and my friend's mom called us in sick one day so we could go to Wrigley....
Everyone laughed at us in school the next day. We’d sat down the right field line and only the left half of our faces were sunburned. We had nice dividing lines right down the middle.
Couldn’t even argue high blood pressure, excessive alcohol, or skin eruptions.
IF IT TAKES FOREVER!!
by Cubfansince1957 on Feb 17, 2009 10:06 PM CST up reply actions
Agreed
Why does what happens in Wrigley have to stay there? We all know a win means a party in the streets afterwards. Seems like a silly knockoff of the Vegas commercials
"If I were playing third base and my mother were rounding third with the run that was going to beat us, I'd trip her. Oh, I'd pick her up and brush her off and say, 'Sorry, Mom,' but nobody beats me." ~ Leo Durocher
by Musicdude10 on Feb 17, 2009 11:00 PM CST up reply actions
Great stuff
with the Vegas one being the exception. One of the beautiful things about the Cubs is the nationwide inclusion which this particular ad explicitly ignores.
Funny that Theriot is on the billboard with Lou. Says a lot, don’t it?
make*art
by neverAcquiesce on Feb 17, 2009 10:56 AM CST reply actions
This is like a focus group
Al should charge the Cubs for message testing services.
"Who's Bob Brenly? The guy that used to be the manager for Arizona?" ~ Alfonso Guilleard Soriano
Home of The....
- best victory song EVER!
- checking account wipe-out service
- foul weather Cubs fan
Join the BCB Flickr Group: http://flickr.com/groups/bleedcubbieblue
Ugh
These are all absolutely horrible. The White Sox always have a MUCH better marketing campaign. Although they have much more incentive to do so.
the winning ugly
campaign of 2005 was pretty good. can’t argue with that ad campaign
There's nothing wrong with this team that more pitching, more fielding and more hitting couldn't help......"--Bill Buckner
by laidbackliam on Feb 17, 2009 3:40 PM CST up reply actions
I like them
Like the photo/marquee concept and with the esception of the vegas copy like the slogans. Favorite is the Lou/Theriot Blueprint For Heaven’s Ballpark and the ARam/Demp 2 hour 47 minute vacation.
Can you buy a replica or poster of these anywhere?
"Cub fans like to think of things in catastrophic terms." - Crane Kenney
other cubs images / logos
Slightly different topic, but didn’t want to start a completely new thread for it… Does anyone have either hi-res or vector’d versions of the cubs logos?
In particular I’m trying to find the cubs standing bear ‘logo’ with the bat… the only versions I can find are from t-shirt photos. Any help would be greatly appreciated.
Thanks!
This site may be of assistance...
http://www.sportslogos.net/team.php?id=54
The day we lose our will to fight - Is the day we lose our Freedom.
by sanantonecub on Feb 17, 2009 3:14 PM CST up reply actions
Marketing insight
I work in marketing, so I can throw in 2 cents that no one really asked for:
As simple as they seem, something like this takes months of preparation, revisions and back-and-forth. If there was a lot of printing involved (particularly billboards), these would have been finalized before Bradley was signed.
And from a baseball standpoint, Bradley probably isn’t a well known draw yet, and the people that are up on his signing (like the intelligent folks here) are likely buying tickets anyway.
by NorthSideFan on Feb 17, 2009 2:56 PM CST reply actions 4 recs
Thanks man.
I do NOT work in graphic design, so this helps explain the time lapse and absence of GameBoard.
+1
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
I would also assume
they saw what happened with the Dome-centric ads last year and decided not to count their chickens this year.
make*art
by neverAcquiesce on Feb 17, 2009 4:23 PM CST up reply actions
so...
is Riot on the first or second pump of his double-clutch there?
"That’s the great thing about baseball, you never know what’s going to happen till you get the final out." — Lou Piniella
A silhouette....
of Lou is not a pleasant sight
If you had to choose just one characteristic that would get you through life, choose a sense of humor.
Hey, look who found his way into the ad
"Every team will win 60 games, every team will lose 60 games, it's what the team does in the other 42 games that decides the season."
Awesome.....!
"I'm not much of a chemistry guy, you know. Chemistry to me is a pinch-hit double with the bases loaded"--Jim Frey, Chicago Tribune, 1985.
I like Lou's face in this one.
You can almost hear him thinking: “Hey! Are those doughnuts over there?”
lol! As well he should be!
"Truth does not do as much good in the world as the semblance of truth does evil," - Duc de La Rochefoucauld, Maxims, 64.
Who's that.....
in the catchers mask?
If you had to choose just one characteristic that would get you through life, choose a sense of humor.
paul bako
There's nothing wrong with this team that more pitching, more fielding and more hitting couldn't help......"--Bill Buckner
by laidbackliam on Feb 17, 2009 3:52 PM CST up reply actions
our super-sub.....
god help us
If you had to choose just one characteristic that would get you through life, choose a sense of humor.
It's not Bako.
It’s Geo.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
i should've used
the sarcasm indicator.
There's nothing wrong with this team that more pitching, more fielding and more hitting couldn't help......"--Bill Buckner
by laidbackliam on Feb 17, 2009 7:50 PM CST up reply actions
Brian Roberts.
Evey Hammond: Vi Veri Veniversum Vivus Vici. V: By the power of truth, I, while living, have conquered the universe.
I tried to collage these...
in paint, but failed miserably. Can someone with talent make this happen? I’d love for it to be my desktop.
"Facts are meaningless. You could use facts to prove anything that's even remotely true!" -Homer J. Simpson
What are you looking for?
I can just make them in a big circle or whatever
"If I were playing third base and my mother were rounding third with the run that was going to beat us, I'd trip her. Oh, I'd pick her up and brush her off and say, 'Sorry, Mom,' but nobody beats me." ~ Leo Durocher
well then thats certainly not good!
Get a bowl of soup and relax at home if you gout a cough, especially those kind with astericks next to them!
#34: You'll be missed!
Zack Morris
was busted going to a Dodger game under the guise of celebrating a Jewish holiday.
Just saying.
make*art
by neverAcquiesce on Feb 17, 2009 5:04 PM CST up reply actions
Love it
"Check the magic of a winning season and there are always reasons beyond the talent." Ned Colleti
by wrigleyrocker12 on Feb 17, 2009 5:05 PM CST reply actions
Lou's gonna hate these...
not a single damn LH bat!!!
Lou Brown: "My kinda team, Charlie, my kinda team..."
That's probably why he is glowering.
"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx
Rip-off...
WHAT SELF-IMPORTANT, CONGRATULATORY CRAP! TALK ABOUT VOMIT INDUCING. WHAT A LOUSY BILLBOARD!
And IF Wrigley Field is the “blueprint for heaven’s ballpark” please note that the blueprint was swiped from Comiskey Park.
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