New Billboard To Debut On Waveland House

It's being installed later this morning. Check out this florid press-release copy:

"Horseshoe is excited to be a part of historic Wrigley Field for the 2009 season," notes Joe Branchik, Vice President of Marketing, Horseshoe Casino, "and are anxious to be a welcomed addition." "The Chicago Cubs have continued to maintain a long-standing commitment to tradition and dedication to the great city of Chicago. Horseshoe strives to do just that, as tradition and dedication to service are a few of our core values as well - it was a natural fit." Horseshoe Casino looks forward to Chicago Cubs fans embracing the new creative addition to the ballpark atmosphere.

almost 3 years ago Al Yellon 31 comments 1 recs |

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This replaces the Budweiser rooftop?

Nobody cares about your fantasy baseball team

by carmen_fanzone on Apr 11, 2009 6:50 AM CDT reply actions

Yes.

Don’t forget to “embrace” this. The press release orders you to do so!

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Apr 11, 2009 7:39 AM CDT up reply actions

Haha.

So, it’s going to look something like this?

Nobody cares about your fantasy baseball team

by carmen_fanzone on Apr 11, 2009 7:58 AM CDT up reply actions

You embraced it.

You gave them an ad here, and they didn’t even have to pay for it. Marketing genuis!

"That's my opinion and if you don't like it, well, I have others." ~ Groucho Marx

by Al Yellon on Apr 11, 2009 12:52 PM CDT up reply actions

He could of made it a clickable image though

For ultimate embracing

The day we lose our will to fight - Is the day we lose our Freedom.

by sanantonecub on Apr 11, 2009 1:02 PM CDT up reply actions

ummm....

i don’t know that the press release “orders” anybody to do anything… nor do I think this advertisement adds anything creative to the ballpark atmosphere… Where do the ad geniuses come up with this stuff?

But, as a poker player, if it gets more people in the casinos so I can take their money… I’m rather happy with that.

------------------------------------------------------------------------
Just North of Wrigley Field

by jameslcrockett on Apr 11, 2009 5:13 PM CDT up reply actions

sigh, just what we need

advertising gambling at a baseball game..

#34: You'll be missed!

by Chanman25 on Apr 11, 2009 7:53 AM CDT reply actions

Good point....

but in this economy, I think it’s basically looking for any company that is willing and able to pay up. If those companies are booze and gambling, it pays the bills and pays the free agents.

"Don't complain to me about the stormy weather, boys. Just bring the ship into port." --Steve Stone, September 2004

by ctcoff99 on Apr 12, 2009 11:37 AM CDT up reply actions

Wait.

This replaces the red Budweiser ad, which was replaced by the awful drinkability ad? Turns out I shouldn’t have been complaining…

"Pounding sand since 1982...."

by cubswynn on Apr 11, 2009 8:15 AM CDT reply actions

From the press release:

tradition and dedication to service are a few of our core values as well – it was a natural fit.

Not to mention promoting irresponsibility and greed. Embrace the values!

"May the sun never set on American baseball." ~Harry Truman

by Goodie1969 on Apr 11, 2009 10:14 AM CDT reply actions

Hey now...

gambling has its place. Unless you know of an easier way to teach someone how to count to 21.

by CubFan81 on Apr 11, 2009 11:06 AM CDT up reply actions

I do, actually.

"May the sun never set on American baseball." ~Harry Truman

by Goodie1969 on Apr 11, 2009 11:21 AM CDT up reply actions

To be completely fair...

Wasn’t irresponsibility and greed a key foundation of most of the Wrigley and Tribune ownership of the club?

The day we lose our will to fight - Is the day we lose our Freedom.

by sanantonecub on Apr 11, 2009 11:41 AM CDT up reply actions

Interesting

I understand the points made by Goodie and Chanman, but then again the New York teams have advertisements for Mohegan Sun behind the plate.

by CaliCub on Apr 11, 2009 12:17 PM CDT reply actions

Didn't know that, shouldn't be allowed either.

The game bashes Pete Rose for gambling on baseball yet they promote it through advertisements at stadiums? It’s like how the cigarette companies post ads saying their product is dangerous and stupid yet they still want you to buy it anyway..

#34: You'll be missed!

by Chanman25 on Apr 11, 2009 2:33 PM CDT up reply actions

None of these places have Sports Books

so there is no conflict of interest, nor hypocrisy nor promotion of gambling on baseball.

WOXY.com - The Future of Rock and Roll

by Gibbon Jockey on Apr 11, 2009 5:32 PM CDT up reply actions

They don't tell the participants to bet on it

Facts are meaningless. You could use facts to prove anything that's even remotely true! --Homer J. Simpson

by Shanghai Badger on Apr 11, 2009 11:03 PM CDT up reply actions

The difference is

that the Yankees sold that ad space to the casino, but in this case the building’s owner sold the roof to the casino. The Cubs are not involved. Revenue comes to the Cubs from the rooftops, not the billboards — I believe. (But I’m sure somebody will correct me if I’m wrong.)

Casino ads are all over major MLB parks, especially in California (and Arizona) — where Native American tribes run casinos. And, the casinos buy plenty of TV spots during SoCal Baseball games.

A SD casino was the first choice for naming rights to what is now Petco Park. MLB advised the Padres that step — was a bit much. The casinos can be sponsors, but they can’t plant their name on the structure.

by San Diego Smooth Jazz Man on Apr 11, 2009 12:52 PM CDT reply actions

I'm sorry, my eyes are blurry......

… did this say Horsehit Casino?

"When they signed Fukudome, I knew they were trying to get me fired". - Ron Santo, January, 2008

by BeerCub on Apr 11, 2009 4:27 PM CDT reply actions

I suck

Horseshit Casino

"When they signed Fukudome, I knew they were trying to get me fired". - Ron Santo, January, 2008

by BeerCub on Apr 11, 2009 4:27 PM CDT up reply actions

Well, I did say my eyes were blurry

"When they signed Fukudome, I knew they were trying to get me fired". - Ron Santo, January, 2008

by BeerCub on Apr 11, 2009 4:28 PM CDT up reply actions

There's an unusual admission:

I suck Horseshit Casino

No offense, BC — it just struck me as funny

Facts are meaningless. You could use facts to prove anything that's even remotely true! --Homer J. Simpson

by Shanghai Badger on Apr 11, 2009 11:05 PM CDT up reply actions

Well, like I said....

…. my eyes have been blurry, I was drunk…..

"When they signed Fukudome, I knew they were trying to get me fired". - Ron Santo, January, 2008

by BeerCub on Apr 12, 2009 12:26 AM CDT up reply actions

With a name like BeerCub?

Surely not.

I left my clever sig line in my other pants.

by znohitter on Apr 12, 2009 1:05 PM CDT up reply actions

Webcam view of new rooftop ad

It appears they have removed the raised section of the roof where people could watch the game from the attic.

by AlSpangler on Apr 12, 2009 1:38 PM CDT reply actions

it's not the bad. could be a lot worse.

Ryan. Theriot. Sucks.

by Emelie on Apr 12, 2009 4:30 PM CDT up reply actions

sucks that the attic

has been taken down. i liked that little hole in the wall to see the game.

It's not about money. It's about winning and getting over the hump. We've had the appetizer now, but we left the main course on the table.
-rod beck

by laidbackliam on Apr 13, 2009 1:47 AM CDT up reply actions

History of rooftop ads

I remember that WGN had an ad that read “For people who know the score” before the Budweiser ad.

Does anyone remember what was before that?

There is a picture on page 36 of the book "Wrigley FIeld: A Celebration of the Friendly Confines" (photos by Stephen Green, text by Mark Jacob) showing the bleachers under construction in 1937. In the background you can see the "Budweiser" building with an ad for "Ricketts" (any relation to the future owner?).