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Levine is just speculating here, but I would not be surprised if the owners push this through to help finance the sale. I'm not a huge fan of the extracurricular jumbotron stuff but the current setup is pretty lacking in the informational stuff that would go on it.
The Club has to pay ~$30mm to the banks each year, and if the Jumbotron ads bring in 25-30 million I'd much rather see that than a slash in payroll. The scoreboard isn't going anywhere but I wouldn't be surprised if they set something up like they did for the winter classic, or put it on the buildings on Waveland behind the LF bleachers.