… tickets for those games weren’t going for anywhere close to that price. I understand the concept of putting the squeeze on the secondary market, but the way to do that (IMO) is having a dynamic pricing system like the one the Giants use.

That way, if the team doesn’t do well, they drop the price and sell out. If the team’s doing well, they could raise the price even higher than $80 and still sell them.

The “for several years now” argument doesn’t work any more. What you describe was the case from about 2004-2008. Things are very different now — besides the team not being as good, there’s an economic recession going on.

Selling “the Wrigley experience” alone isn’t enough, and I believe they have priced the tickets far beyond what the market will bear.

I think the brokers are going to cut back dramatically on the sales. I think the Yankees series is a no brainer but not sure about the rest even the White Sox & Cardinals other than the Saturday games. I also assume some of those will be Sunday night games which generally are much less desirable than a Sunday day game. I was proponent of this type of pricing ( charging more for biggest games & less for others) but I think $80 for 13 bleacher games is too much unless the Cubs are playing very good baseball. It will be interesting to watch. I can tell you one less ticket they will sell is the one I would have bought for the Friday Cardinal game. I would normally buy that one but this year I will stick to my season tickets which are $20 cheaper. I am sure they won’t miss me, but they might miss the revenue if a lot of people decide they can skip more games.