Bet that got your attention, but it is probably not what you think it is. I still believe I was dead right about the Cubs mismarketing tickets last year, but last week when Al wrote that a failure to sell out the Convention would be a warning side of the disastrous ticket sales to come, I disagreed. I responded that if it took a whole day to sell out tickets that have nearly always sold out in under an hour since they went to on line sales and a few hours in the many years before that, it would not be a huge deal. Little did I suspect that over 2 days after they went on sale, they are still available. To say this is a disaster is an understatement. There are only 15,000 tickets, the price is less than a box seat and gets you 3 days of to collect autographs, listen to your favorite players from years gone by or ask serious questions of management . That the Cubs have not sold this out is simply extraordinary but like last year their marketing was HORRIBLE.
I was stunned to look on the page Thursday and see literally NOTHING on the convention tickets. They did send an email reminder to people who are subscribers, but ZILCH on the web site. When you did get the link, there was an interesting malfunction for the first two hours or so in which it would not let you just buy tickets, the only link that worked was if you bought a ticket and hotel package. Interestingly the hotel package had never been available before probably because they sold out long before the regular tickets went on sale and without EVER being listed. People who go regularly just knew when the hotel would accept bookings and made them. Finally there is a link on the site. This reminds me of the Cubs failure to promote first day sales by never listing the info for buying at the box office (wristbands) which they had always done in the past.
This is more evidence of ignorant marketing people who simply look at spread sheets and have no clue how the ticket sales really work. Since the convention has always sold out in the past, it must this year, therefore we don’t really need to do anything except send out an email. The same people who think that they will get all the money the brokers used to get by raising prices to scalping level, but will soon find out that the brokers where their best customers and that having to sell 5.000 plus bleacher tickets to every game is far from easy. The more moves I watch by the Cubs marketing & sales the more I think the image of Ricketts as fan friendly owners is a scam. If they had a winning team, they probably could get away with their arrogant style of paying lip service to fans (those silly “greeters” around the park) while spending the majority of their time raising prices and catering to corporate sponsors, but they don’t have a winning team and they don’t have a clue that this changes the equation.
Eventually I believe the convention will sell out, though I suspect you will see plenty of offers for tickets below face. This is the canary in the coal mine and the Cubs should be ready for a major collapse.