Just curious ... does anyone know what the actual numbers look like generated by the rooftop partners? Here are things I'd be interested to know:
How many rooftop seats are there in all?
How much is charged for rooftop seats?
Do they sell consessions on the rooftops? If so, do the Cubs get 15% of those sales?
How does the profit of a rooftop seat compare to the profit margin on an in-park seat? (The Cubs obviously don't have to pay for upkeep of the buildings across the street, but they DO have to pay for Wrigley upgrades, cleaning, staff, etc.)
The reason I'm curious about all this is, Wrigley Field is considered one of the smallest parks in the majors for seating capacity, and therefore - it is said - they have to be creative to find other revenue streams. But if the REAL capacity for each game (rooftops included) is closer to 45-50,000, and the teams sells out nearly every game, just how much more revenue is needed to have a competetive team?
I'm still not horribly opposed to the car-maker's sign, but I think it's only fair to compare apples to apples and oranges to oranges.