Toyota Sign Mockups At Wrigley Field Tuesday
by Al Yellon on Apr 20, 2010 3:57 PM CDT
in Chicago Cubs News
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PrintI'm delaying the game preview post until 5 pm CDT because I thought you'd all be interested in seeing and discussing this -- the Cubs had workers construct some wooden mockups of the proposed Toyota sign and put them up this afternoon.
The one you see in the bleachers shows the logo and "TOYOTA" side by side. As you will see in the photos after the jump, they also had another mockup -- this one similar to the renderings that have been posted already -- with the logo above "TOYOTA", that was likely going to be put there after the one you see, so they can take photos and show them, presumably, to the client and to the city. The workers said they'd all be down by the end of the day.
Photos by Al Yellon. Click on photos to open larger versions in new browser windows.
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Drew, I think these mock-ups
are for Cubs management to sit in the seats, press box, etc and take a look at what the versions may look like.
Correct.
This is NOT the permanent sign. Thus the word “mockup”.
"You can observe a lot just by watching." ~ Yogi Berra
But Drew's point is correct.
The permanent sign will have holes in it, too — it is NOT a solid board.
"You can observe a lot just by watching." ~ Yogi Berra
I agree too
"Well-behaved women seldom make History"---Laurel Thatcher Ulrich
by cooliogirl47 on Apr 20, 2010 4:27 PM CDT up reply actions
Less is more
"A waist is a terrible thing to mind." - Terry 'Fat Tub of Goo' Forster
@Twitter as @brommmietze
I'm sure the final product s
would be solid boards. These look like templates for the proposed sign designs.
Looks fine
by me.
Case anyone cares…
"Every player should be accorded the privilege of at least one season with the Chicago Cubs. That's baseball as it should be played - in God's own sunshine. And that's really living." ~Alvin Dark
by DamonBerryhillsMitt on Apr 20, 2010 4:03 PM CDT reply actions
I posted this before but
Does anyone know why the Cubs and the MLB for that fact arent able to do the virtual ads like the NHL does behind the goalie nets (if you have been watching the playoffs you know what I am talking about) its similar technology to what the NFL uses to generate the yellow first down stripe. I know there is an issue with different networks carrying the games but I figure if we can put a man on the moon this shouldnt be that difficult
"Okay, just so I understand it...in your wildest fantasy, you are in hell. And you are co-running a bed and breakfast with the devil."- Jim Halpert
Well, it's a LOT more expensive than painted plywood nailed on a 2x4... ;)
"Look, what do you want me to do?"
ESPN uses virtual ads
on the rotating signboards behind HP which are ’green-screened" out — their ads are placed into the slot.
by San Diego Smooth Jazz Man on Apr 20, 2010 4:11 PM CDT up reply actions
I think Fox also uses virtual ads
for their baseball coverage.
Hey, it's a new century!
by cowsarecool220 on Apr 20, 2010 4:40 PM CDT up reply actions
I don't care whether or not we get more ads.
But this sticks out like a sore thumb. Needs more…other ads.
"The riches of the game are in the thrills, not the money." --Ernie Banks
I completely understand and agree with generating multiple revenue streams
But why Toyota? Their brand is in free-fall and their company is hemorrhaging money. Can’t the cubs advertising revenue department find another more stable corporation to tie themselves to? Ford for example. Built Ford Tough would resonate at Wrigley as one of the oldest stadiums in use today. Instead we’ve got:
If the sponsor is holding money and wants
to give it to you, you take it.
by San Diego Smooth Jazz Man on Apr 20, 2010 4:27 PM CDT up reply actions
Well yeah of course
But I don’t think there’s a shortage of sponsors who would jump at the chance of advertising at Wrigley. It’s very very desirable real estate.
by cubsonWGN4ever on Apr 20, 2010 4:28 PM CDT up reply actions
Advertising and sponsorship
budgets have really been cut down to the bone in the last few years as companies cut costs. Not sure if there’s been much of a rebound yet.
Hey, it's a new century!
by cowsarecool220 on Apr 20, 2010 4:42 PM CDT up reply actions
Except for Toyota ... their budget must be through the roof these days :-)
"I mean, if we can’t take Colvin after the spring he’s had, something is wrong," -- Lou
It won't have those wooden supports, if that makes you feel any better.
"You can observe a lot just by watching." ~ Yogi Berra
Sign
I hate it, like Imtrejo, but not just because it’s ugly – also because I’m a traditionalist.
It’s the old rule – give an inch, and they take a mile. It started in the mid-80s with a couple small ads at the bottom of the scoreboard. Look where it’s come since then – it just keeps getting worse. Pretty soon Wrigley will look like some minor league ballpark in Nebraska.
"They found a delivery in my flaw." - Dan Quisenberry
No, it won't.
First of all, the Ricketts have gone on record saying they want to preserve Wrigley. Second, there’s no way they can put signs on the walls — the ivy is landmarked.
"You can observe a lot just by watching." ~ Yogi Berra
True about the ivy
But what’s stopping them from pasting signs on every other wall? The bricks behind home plate and now behind the batters’ circles are now barely visible. And the upper deck railing is another place where I expect we’ll see more signs.
"They found a delivery in my flaw." - Dan Quisenberry
I don't have a problem with a ribbon board.
Why would you?
"You can observe a lot just by watching." ~ Yogi Berra
You said it Danimal...
…you stick this Toyota sign up for a couple of years and then guess what? The Cubs need to increase their revenue stream again, so they add a sign to the right field side, and so on, and so on. It’s a never ending pursuit to increase revenue, which I guess if I owned the team, that would be my mindset…but really, when is enough, enough?? One of the great draws to Wrigley has always been that it has sort of been untouched by all the modern bells and whistles, and ungodly amount of commercialism and advertising all over the place….it’s just kinda sad to see that coming to an end. If it means winning a World Series, guess I could live with it.
I seriously think he's kidding
if the final signs are of that size and scope it doesn’t bother me in the least. They’re pretty modest by 21st century standards.
"I mean, if we can’t take Colvin after the spring he’s had, something is wrong," -- Lou
Yup.
Forgot my /s tag. I couldn’t care less about a stupid sign when the team is playing so poorly.
Follow me on Twitter: @brandonrifkin
I would hope that the recent cubs performance
has more to do with you quitting the team, even facitiously, than adding ads and generating more revenue to afford more stadium renovations and a better team on the field (though we all know that throwing money at players isn’t guaranteed a better team).
We can of course bemoan the sacred shrine of Wrigley but in the end, it’s a key component of owning a modern baseball team. The way I look at it is I prefer this over changing the name of the stadium to “Kraft Baseball Field”.
by cubsonWGN4ever on Apr 20, 2010 4:27 PM CDT up reply actions
they've clearly broken me down
5 years ago I would have freaked out about this. now……meh. let’s get back to freaking out about the bullpen
---AC 00 00 00 - Believe
If we installed this I would cry tears of joy, laughter, and excitement:
"The riches of the game are in the thrills, not the money." --Ernie Banks
If you hit the Toyota sign, you should win a car.
"You can observe a lot just by watching." ~ Yogi Berra
Here's a picture of
Kauffman Stadium’s Dodge cars/trucks. Too big to post here, but those cars gotta be at least a 450 feet from home.
Dan
PS – Please go to Kauffman, everybody, it’s just beautiful. I’ll even host you down here in KC! My second favorite stadium besides Miller Park (and obviously, Wrigley).
"The riches of the game are in the thrills, not the money." --Ernie Banks
Next time the Cubs are in KC, I'll take you up on that offer.
"You can observe a lot just by watching." ~ Yogi Berra
2.5 more years here...anybody from BCB is welcome!
It’s a fun stadium…with an investment of a quarter billion, it looks like a wholly new ballpark.
"The riches of the game are in the thrills, not the money." --Ernie Banks
I'm hoping for a KC/Minn road swing next season...
Cross off two parks on one trip next summer.
I saw the construction at Kaufmann when I was there in November of 2008…it certainly looked impressive then.
Visit bloggingthebracket.com, SBNation's bracketology/CBB rambling site!
by Chris Dobbertean on Apr 20, 2010 4:47 PM CDT up reply actions
I'm from Mankato, so I make that trip about 2-3 times a semester.
"The riches of the game are in the thrills, not the money." --Ernie Banks
As long as it isn't a Toyota
(rimshot)
Sorry, that was just sitting there…
Visit bloggingthebracket.com, SBNation's bracketology/CBB rambling site!
by Chris Dobbertean on Apr 20, 2010 4:37 PM CDT up reply actions
yabbut would you want to drive it?
"I mean, if we can’t take Colvin after the spring he’s had, something is wrong," -- Lou
Sure.
I drive a Prius. Love it. Would buy another one.
"You can observe a lot just by watching." ~ Yogi Berra
I always panic a little when I see a Toyota in the rear view mirror
just (sort of) kidding but nothing will pry me from my Subaru, not even the Jaws of Life (not needed!)
"I mean, if we can’t take Colvin after the spring he’s had, something is wrong," -- Lou
I've had my Corolla since I got my driver's license,
it’s old enough to drive itself by now. Our other car is a Yaris. It’s a great little car that gets really nice gas milage.
Did he just say funky butt-loving?
A self propelled car at that!
"I don't like them fellas that drive in two runs but let in three" Casey Stengel
a car should be given to a fan
if a Cubs player hits a HR off of it.
It's a freaking sign.
I don’t care if they add a Justin Beiber poster on the scoreboard as long as the product on the field is good enough to win a title I could care less. As long as they keep Wrigley’s charm.
Now if they add alot of advertisement and we suck all the time — that’s another story.
Bottomline: it’s 2010, and if we get all pissy over a advertisement we need to get with the times.
2010 is OUR year.
Can we bring...
GlenAllen Hill back to hit a few home runs and in the process destroy that hideous thing?
For some reason...
…I also think of Glen Allen Hill and Harold Miner (“Baby Jordan”) as two dudes that flamed out too quickly. I could have watched GAH crush balls all day, and HM, dunk.
"The riches of the game are in the thrills, not the money." --Ernie Banks
I just associate...
GlenAllen Hill with freakish power and all around general bad-assery. I’ll never forget that ball he hit onto the rooftop. Too bad that the “it must be the shoes” commentary is associated with that memory.
I remember him for the pissed off look on his face...
…after every homerun.
"Pounding sand since 1982...."
This sign or signs
aren’t all that bad really. I had a bad pciture of interstate billboard looking thing plopped out there. This is not bad and just maybe the revenue gained by it will be used to buy some bullpen help.
"The only way to prove you are a good sport is to lose." Ernie Banks
what?!?!?!
FIRE RIKETZ
"The roar from the crowd really fired me up," Burish said. "In warmups there were a lot of signs. One said 'Burish, my grandma is pregnant.' I don't know what that means. I skated by it and said, 'it's not mine.' "
Question to someone knowledgeable,
So what kind of money are we talking here? How much will this add to payroll, as an estimation. Thanks.
Annos Catuli. Every Year.
by OldStyle_and_Ivy on Apr 20, 2010 6:06 PM CDT reply actions
The deal...
… supposedly adds $2.5 million a year.
"You can observe a lot just by watching." ~ Yogi Berra
Works for me.
Maybe they should let ivy grow up the supports too. I think that could look kind of cool, if it was done right.
I'd like it better
If they put the Toyota logo alongside the “Toyota” lettering, rather than the logo on top of the lettering.
I hope you get what I mean. I think it’s fine. Just because we’re putting in a few more ads doesnt mean we’ll turn into Chase Field. It just won’t happen.
A LO PROFUNDOOO...NOO, NO, NO, NO, NO, NOO...DIGALE QUE NO A ESA PELOTA!! GANAN LOS CACHORROS DE CHICAGO!!
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