Chicago City Council Committee Approves Toyota Sign At Wrigley Field

If it brings in some money to help make the Cubs a winner, bring it on.

Have we heard anything indicating its worth more than the $833,333 a year over three years that was rumored? Because if not… i doubt the equivalent of a Chad Tracy or Angel Guzman contract (or the difference in what Theriot went to arb over) is going to “make the cubs a winner”.

an alderman for 4 years of no more signage there?! Ah city aldermen, tenticles of the mayor

Guess that puts the brakes on doing something more for “Wrigley-2014”.

I’m glad the Cubs are going to get some money from Toyota, but I don’t think this will solve the mystery of the Cubs’ long world title drought.

The sign is just a component of a broader sponsorship marketing campaign with Toyota and Chicagoland Toyota dealers.

Here is an example.

In exchange for Tunney’s support, the Cubs have agreed to a four-year moratorium on new signs above the bleachers between the foul poles, the alderman said. It seems like a minor compromise for the Cubs.

I’m not in Chicago, so somebody update me on the Chicagoian politiking—four years is what—the amount of time Tunney has until he leaves his post and runs for something more important? Quite an arbitrary number. And a stupid “agreement”. Ahh, politics.

will not lead to a slippery slope of advertising all over the park

I think this is just silly. First off, I think it’s profoundly ignorant to think that this won’t lead to more signage. Two questions come to mind—First, why quit at one? Is there an advantage of putting this one sign up but disadvantage to putting more than one up? And second, don’t you want money, Tom Ricketts? Look at Fenway!

Or Yankee!

What’s the point in putting up this sole advertisement when it is clear that the equation is more signs = more money.

Dan

…but I assume the moratorium does not apply to rooftops? I assume the answer is no and I ask because I’m curious to know if this stops the Ricketts from adding a jumbotron on a rooftop.

This only means more signs are coming. Next thing you know there is going to be signs on the players, managers, and even on us. This is a terrible idea.

SUPER SARCASM by everyones favorite goon.

PREDICTION

Ticket prices go up across the board for the 2011 season.

its a sign, it means more money for the team and less money they need to get from the average game-goer - I cant say anything about ticket prices being raised because I am lucky if I can go once every other year – this year is the Sept 25th game against the Evil Red Empire.

That’s a different corporate meeting altogether.

I think the irony is that the history of signage in ballparks is universally the norm and not the exception. I personally love the Fenway experience every time I go there. Sure there are plenty of ads but it doesn’t take away from the experience at all. I think the longer a sign stays in place the more it becomes a familiar and eventually a nostalgic item.

I no longer live in the Chicago area but I remember the Magikist signs off of a couple of the expressways. If they went up today people would throw up all over them. I’ll bet now though they might be eligible for landmark status.