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Cubs Announce 13-Game Ticket Plan

Aramis Ramirez of the Chicago Cubs touches third base after hitting a solo home run in the 2nd inning against the St. Louis Cardinals at Wrigley Field in Chicago Illinois. (Photo by Jonathan Daniel/Getty Images)

As they have done over the last few years, the Cubs today announced a ticket plan involving choices between various games, to make a 13-game pack.

Unlike past years, some better games have been included in this pack, including some of the games against the Cardinals, White Sox and Yankees.

Complete details are here. Note that game selection is somewhat different depending on whether you pick bleachers or the main part of the park (what the Cubs are now calling "bowl seating").

Tickets for these plans go on sale Thursday, Jan. 13 at 10 a.m. CST. Season ticket holders, though, are being given a presale for this sale tomorrow, Tuesday, Jan. 11 at 10 a.m. CST.

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It looks like people on the Season Ticket Holder Wait List get a pre-sale too.

Hot Time In Old Town SB Nation's blog for Chicago Fire, Soccer, & Chicago History

by Tweed Thornton on Jan 10, 2011 10:32 AM CST reply actions  

And...

… people on the “Wrigleyville Neighbors” list get access at noon CST tomorrow also.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 10:34 AM CST up reply actions  

Who's left out?

2 guys watching on a TV with rabbit ears in a remote province of China?

"Easy on the words, brother,'' Quade said.

by RiskyBusiness on Jan 10, 2011 10:40 AM CST up reply actions  

Yep I got that email too

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 11:25 AM CST up reply actions  

so did I

Chronologically inept since 2060
Q: Why did Chuck Norris cross the road?
A: Ditka

by Cubbie-Tim on Jan 10, 2011 1:23 PM CST up reply actions  

Why am I not getting these emails anymore?

I didn’t get it last year either.

"You win because of the quarterback. We have to get that position stabilized. We're fixated on that." -- Jerry Angelo (12.30.2008)

Jerry Angelo trades for Jay Cutler! (4.2.2009)

by SackMan on Jan 10, 2011 1:30 PM CST up reply actions  

Log into your cubs.com account

and check to see you’re still subscribed to receive emails. Also, you might email the Cubs with the issue and see if they have any ideas why you’re not receiving any emails.

Hey, it's a new century!

by cowsarecool220 on Jan 10, 2011 1:46 PM CST up reply actions  

That's exactly what I just checked... and I'm subscribed to everything.

And, I checked my junk mail, and it’s not in there? I’m going to have to call them.

"You win because of the quarterback. We have to get that position stabilized. We're fixated on that." -- Jerry Angelo (12.30.2008)

Jerry Angelo trades for Jay Cutler! (4.2.2009)

by SackMan on Jan 10, 2011 1:48 PM CST up reply actions  

Better than previous years

Only have to buy 3 weekday games to make it worth it. Yankees games are going to be pretty cool.

by JSB on Jan 10, 2011 10:41 AM CST via mobile reply actions  

I still think it might be better to take a chance in February though.

Whether it’s on the actual on-sale date or during the presale (which I assume they will have again)

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 11:41 AM CST up reply actions  

I won't be buying one of thse packages

I’ll probably buy the Yankees tickets, but maybe not.

by JSB on Jan 10, 2011 12:51 PM CST up reply actions  

I went ahead and bought 4 seats again. Love this ticket pack this year.

This year’s slate of games is actually quite good. In the past, I’ve hoped adn tried for a “nights and Fridays” pack, knowing that I’d have to eat a handful of mid-week April Day games, and that work would probably cost me another few Fridays.

This year, they included a bunch of weekend and holiday games. Father’s Day vs. the Yankees. Sunday July 3rd vs. the Sox. Sat-Sun Easter Weekend vs. the Dodgers. Labor Day vs. the Reds. Saturday of Opening Series vs. the Pirates.

There’s also a lot more available in July and August, including an August Sunday game vs. Houston. At $280/seat in the 500s for 13 games, this is JUST enough of a commitment for me, and lets us plan our summer without scrambling for tickets later.

I know that we could probably get many/most of these games for face or less as the season goes on, but there’s value in getting the whole thing out of the way right now, instead of scrambling for, say, Father’s Day tickets in May.

MLBMilestone.com - following the numbers to Cooperstown

by D98 on Jan 11, 2011 12:39 PM CST up reply actions  

Total price....

What would this run for two tickets in the “bowl” seats…. roughly?

by cubbiefanTN on Jan 10, 2011 11:02 AM CST reply actions  

Depends what seats you are going for.

Oddly, the Cubs do not have individual game prices on the website right now, or at least nowhere that is easy to find.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 11:06 AM CST up reply actions  

They didn't update that until the week before tickets went on sale last week.

I’ve basically been planning out my tickets based on the fact sheet that you posted a couple of months ago and then adding the 12% tax.

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 11:12 AM CST up reply actions  

last year***

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 11:12 AM CST up reply actions  

I stand corrected. They updated it today.

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 11, 2011 11:15 AM CST up reply actions  

Hmmm.

My guess is that they will be offering mostly UD Box, UD Reserved and Terrace Reserved seats. Based on Al’s Fact Sheet that he posted earlier this offseason and after adding 12% tax to them, I’d say the average ticket price for each section would be around $25 for UDRSVD Inf, $20 for UDRSVD OF, $65 for UD Box IF, $50 for UD Box OF, $40 for Terr Rsvd IF and $35 for Terr Rsvd OF. Obviously, these are rough estimates for the single ticket per game averages of games in the actual package. So IMO, for TWO tickets they’d probably be (for the whole package):

UD IF Box: $1690
UD OF Box: $1300
Terr IF: $1040
Terr OF: $910
UD Rsvd IF: $780
UD Rsvd OF: $650

Again, just rough estimates that are my opinion. Could be completely wrong. But that’s my guess.

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 12:05 PM CST up reply actions  

I just paid $278.75/seat for infield 500s.

It will depend on your choice of games, but that’s probably a pretty typical price for those seats.

MLBMilestone.com - following the numbers to Cooperstown

by D98 on Jan 11, 2011 12:40 PM CST up reply actions  

Better but probably too late

Gee after all my ranting that instead of promoting the plan to let people the pay 15% extra and get to cherry pick the best games, the Cubs should use them to sell packages, it looks like ticket office figured out the same thing.
I would actually caution people against buying unless you can use at least 11 of those games. It is going to be very easy to buy tickets especially bleachers this year. Many will go below face. The Yankees and White Sox games are “hot” but they are also highly priced ( especially the beachers) so unless you intend to use nearly every game you will do better on the Craigs list etc. market. If you do got to craigs list you will season ticket holders desperate to sell all or portions of their tickets and an increasing number are offering packages below face. Most of the seats being offered below face are not very desirable but they are similar to what will be offered in the 13 pack.

Brokers will not be buying extra tickets this year which means that there will be a lot more in the market in the first place and those wanting to sell will find a very depressed market. Bottom line is don’t assume it will be easy to sell any games you can’t use for face and with the glut of April, May & Sept games you have to buy those will likely get well below face.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 10, 2011 11:11 AM CST reply actions  

Agreed.

It’s obvious that, like the Holiday Packs, they are trying to get rid of the April and September games in this pack. I don’t intend on buying a bunch of games I probably won’t be able to attend and won’t be able to make the money back just so I can get Yankees and Sox tickets earlier. I’ll take my chances with the Presale or VWR this year. I really don’t think that acquiring tickets on the actual on-sale date will be too big of a hassle this year.

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 11:19 AM CST up reply actions  

Shockingly enough...

… I agree with Jessica.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 11:30 AM CST up reply actions  

That's happened a couple of times this offseason.

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 11:40 AM CST up reply actions  

lol

/save image as

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 10, 2011 12:42 PM CST up reply actions  

need to change the C in Miracle to the Cubs logo

Chronologically inept since 2060
Q: Why did Chuck Norris cross the road?
A: Ditka

by Cubbie-Tim on Jan 10, 2011 1:25 PM CST up reply actions  

I'll work on it haha

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 3:45 PM CST up reply actions  

When the amount of allotted time ...

begins to approach infinity it is intuitively obvious anyone shall arrive at the correct answer.

Just win the next game...!

by blackhawk24 on Jan 10, 2011 12:54 PM CST up reply actions  

I agree as well

No reason to buy these unless you want to go to most of the games in the package.

by JSB on Jan 10, 2011 11:39 AM CST via mobile up reply actions  

DS is right on. unless the team gets off to a hot start, there is no need to buy in advance

especially the April and May games.

ask not what the Cubs can do for you - ask what you can do for the Cubs.

by holy mackeral on Jan 10, 2011 12:18 PM CST up reply actions  

Didn't they run a similar promotion last year?

same kind of multi-game package deal (9 or 13 games?) where you got some prime games but had to take a lot of “less-than-desirable” ones as well?

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Jan 10, 2011 12:56 PM CST up reply actions  

Yes.

IIRC, last year was nine games.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 1:36 PM CST up reply actions  

But, in 2009 they did a 13 game flex pack.

So, they;re back to 13 games again. They must have concluded that forcing fans to buy 13 games would be best for ticket rev in 2011.

"You win because of the quarterback. We have to get that position stabilized. We're fixated on that." -- Jerry Angelo (12.30.2008)

Jerry Angelo trades for Jay Cutler! (4.2.2009)

by SackMan on Jan 10, 2011 1:41 PM CST up reply actions  

Surprised they didn't do a larger plan as well...

Something like the 21-game Quade pack where you get an additional game vs. a prime opponent and a few summer games.

I like how the White Sox do their Ozzie-plan…pretty much get two games per month. I understand the Cubs don’t need to do this (yet), but it would definitely sell more tickets.

by bergs55 on Jan 10, 2011 1:50 PM CST up reply actions  

They must've done some market research into this

to see what number of games would generate the best sales.

"You win because of the quarterback. We have to get that position stabilized. We're fixated on that." -- Jerry Angelo (12.30.2008)

Jerry Angelo trades for Jay Cutler! (4.2.2009)

by SackMan on Jan 10, 2011 1:52 PM CST up reply actions  

the vulcan in me is kinda curious as to what logic they used to come up with these combinations

I understand the general concept of what they’re doing here – bundle up a nice game with a bunch of not-so-nice games. But the thought process behind figuring out what not-so-nice games to offer (and in what combination) is intriguing.

Assuming of course, some serious thought went into this. They coulda just picked a Sox/Cards/Yankees game, throw darts at the April/May/September schedule and add in a few decent games against lesser opponents and be done with it – 5 minutes max.

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Jan 10, 2011 2:42 PM CST up reply actions  

That's what I thought

So this is something the Cubs have done for awhile (with a few tweaks here and there) and is not as a direct result of Doggie’s ranting and raving.

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Jan 10, 2011 2:35 PM CST up reply actions  

LOL

No, it’s not a result of that.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 2:46 PM CST up reply actions  

Funny if you check my "rants" last year you will see

I suggested they go BACK to a 13 game plan and offer more high profile games and what do you know, they did. I don’t mean they actually pay attention to me, but I seem to recall everyone saying how crazy I was and they knew so much more than I possibly could about how best to sell the tickets. Too many spread sheets and too little common sense out of the marketing/ticket people for the last few years.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 10, 2011 3:30 PM CST up reply actions  

By any chance, has anyone been to AT&T park in San Francisco?

Does anyone think a night or day game would be better at the end of Aug? I know it can be chilly in SanFran in the evenings and am trying to decide what game to get tickets to.

Hey, it's a new century!

by cowsarecool220 on Jan 10, 2011 11:43 AM CST reply actions  

Day game, definitely.

I was at the three Cubs night games there this past August, and the day game. The day game was quite pleasant. The night games… well, it was pretty cold.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 11:56 AM CST up reply actions  

Enjoy.

Buy tickets early. The Giants, after all, are World Champions and are likely to sell a lot of tix this year.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 2:46 PM CST up reply actions  

I've been there

Beautiful park, IMO. I’ve been to both, and I’d say definitely a day game. The view of the water from the Upper Deck was pretty sweet.

Oh, and try the garlic fries.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 10, 2011 12:45 PM CST up reply actions  

Thanks, I was thinking my Mom (who is a not a BB fan)

would enjoy the view during a day game.

Hey, it's a new century!

by cowsarecool220 on Jan 10, 2011 1:51 PM CST up reply actions  

I think you buried the lead -- this is interesting

From the Cubs email: “We have again experienced a high level of retention among our current season ticket holders and do not anticipate offering additional season ticket locations for 2011.”

Does this mean all predictions of ticket non-renewals were false, and that the Cubs have also canceled plans to offer more season tickets in the bleachers, or is this just an imprecise statement by the marketing department?

Or did they already offer more season tickets and I’ve just missed it while I’ve been away for a bit?

by Ryan D on Jan 10, 2011 12:40 PM CST reply actions  

They added 1500 seats to the season ticket pool over the last 2 offseasons.

All they’re saying is that they’re not adding any more.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 10, 2011 12:48 PM CST up reply actions  

They did already offer more season tickets in the bleachers.

I don’t know how many were offered or accepted. I do know that a fair number of bleacher season ticket holders, while returning, will be cutting the number of tickets in their accounts.

I think the “high level of retention” is spin. We don’t know if that’s 99.9% or maybe only 95%, both of which would be “high”.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 1:38 PM CST up reply actions  

At some point in the next few months, we ought to be able to get a pretty good idea.

I’m sure a lot of BCBers are currently on the ticket waiting list. Out of that group, there have to be at least a few who keep track of what number they are each year. We just need to get a handful of benchmarks from last season and this seasion and then should be able to figure out what the retention % was.

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Jan 10, 2011 2:46 PM CST up reply actions  

Here's a start:

I was 105632 after the 09 season and they updated it midseason ‘10 and I was moved to 103007. I’m expecting to at least be under 100000 the next time they update it.

So I should be getting the call sometime within the next 800 years.

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 4:02 PM CST up reply actions  

So is it a good idea?

To buy season tickets? I have paid deposits on two tickets but cant go to each game. I knew i would have to eat up some money for games that are not going to sell but i never thought it would be this much.

I rather just lose $250 then $1000. Someone please tell me i am wrong!

by lakhania on Jan 10, 2011 7:38 PM CST up reply actions  

What tickets do you get for $1,000?

I would not buy a season ticket plan unless you personally or a group of friends plan to use them. New tickets sold now are not going to be very good and thus harder to sell. Bleachers which used to be easy, will not be easy.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 10, 2011 7:55 PM CST up reply actions  

I didn't get tickets for $1000

Basically I was just putting a ballpark figure on the money i am going to lose by not being able to sell (or sell below face) tickets that i don’t use.

by lakhania on Jan 10, 2011 7:58 PM CST up reply actions  

Cool package

but it’s safe to say I’m good with 81 games.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 10, 2011 12:56 PM CST reply actions  

Not sure why this package would be attractive to anybody...

You’ll be able to purchase any of the games offered (other than the Yanks, Cards and Sox) at face or less from StubHub – even if the Cubs are good.

Sure, you get first dibs on a Yankees, Cardinals or White Sox game, but you can also wait it out and see what the market is like when the games approach. Last year, White Sox and Cardinals games we going under face as well. If the Cubs surprise people, you could always take the money you would have spent on an April game and put it towards overpaying for a Yankees game seat…

If a bleacher seat is already $100 face value, how much more can people really mark it up? Nobody is going to pay $200 for a regular season game to watch Jeter vs. Castro…

by bergs55 on Jan 10, 2011 1:12 PM CST reply actions   1 recs

If a bleacher seat is already $100 face value, how much more can people really mark it up?

They can’t. That’s the theory, that this is pricing out the secondary market. The problem with that theory is that the secondary market is maybe 10% of the total. Trying to sell 100% of the tickets at a secondary market price… I doubt it will work.

They may sell out the Yankee games at those prices. But a Saturday game vs. the Marlins in July? Not so much.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 1:39 PM CST up reply actions  

Yep that is what I have been saying

It leads to a bigger issue which I have mentioned, the dirty little secret that brokers where a vital part of season ticket and other sales. In the “old” days season ticket holders could afford to risk buying 81 games even if they only used 25 because they could be sure of selling them, that is all gone now and it going to be a crazy race downward on secondary market ticket sales.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 10, 2011 2:01 PM CST up reply actions  

That's why I chose not to renew my seats.

Last year made my decision easy. Bad economy and a bad team with no buzz = empty seats. For years, even when the Cubs were not great, I had always been able to sell my extras at face or at least close to it. But last year was so different. My UD box seats weren’t selling for $10 on StubHub – even when the Cubs were playing against decent teams.

I think a lot of people on the waiting list/new season ticket holders are in for a huge shock when they discover this…it made me sick to have to eat so many ticket. Tried to give lots away and nobody wanted them. I kind of feel things have gotten worse – as you can see by the ticket sales with the Convention…

by bergs55 on Jan 10, 2011 2:10 PM CST up reply actions  

UD boxes are hard to sell

because they are a bit pricey. I ate tickets last year but mostly due to the fact that I was just not organized. I have regular buyers but they take only about half of what I sell. However my seats are both really good and reasonably priced so I think I can sell them. Also I do the same thing as the Cubs packs but I am much fairer. I don’t let people Cherry pick the best games but, I only ask them to buy tickets to the same ratio they are on the schedules so nobody is stuck with a bunch of Bronz & Silver games to get a Yankee game.

This will also be the first year I buy ZERO extra tickets.I still plan to sit in the bleachers on most weekdays I come in, but I am not only confident I can get tickets at face, I will be doing my friends in the bleachers a favor by buying their extras. I will also NOT buy the Friday July Cards game as I normally would. I am NOT paying $81 for a bleacher ticket, I will use my own better Terrace seat which is “only” $60.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 10, 2011 2:18 PM CST up reply actions  

P.S you can always buy some of my extras

but the lower deck view might be too much of a shock for you.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 10, 2011 11:36 PM CST up reply actions  

Pricing out the secondary market is a huge mistake

Having a vibrant secondary market also transfers a lot of the risk to the secondary market sellers.

The secondary market caters to people who don’t want to make a decision about what games they are going to attend in February. The people that are paying $100/ticket for July Saturday bleachers July aren’t going to be willing to pay $100 for July Saturday bleachers in February. Especially if they have zero confidence that if plans change and they can’t attend the game that they will be able to easily sell their tickets.

If I knew that I had some built-in cushion where I could jettison tickets I didn’t want for at least face value, I would buy more.

by JSB on Jan 10, 2011 2:08 PM CST up reply actions  

I think the Cubs

could survive without the secondary market (which has siphoned off a ton of money over the past 10-12 years) by going to a dynamic pricing system like the Giants use. That way, everyone pays market value for their tickets, and the scalpers (who I have strong negative feelings about) are largely unneccesary. The Cubs keep much of the profit previously collected by scalpers and can theoretically reinvest that in the team.

DEJESUS!!!

by tomas21 on Jan 11, 2011 8:19 AM CST up reply actions  

The Cubs would get killed by dynamic pricing and they know it

In any season in which they struggle the vast majority of games would sell for far less than what is now face value. Weekday games, games in April, May & Sept would be often lucky to get half of what they are now. A few big games would go high but not enough to balance it out. The massive season ticket holding base would also be furious.
Having more or less killed of the Golden Goose the Cubs can’t afford to do anything that will piss off season ticket holders even more.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 11, 2011 9:17 AM CST up reply actions  

No, the Cubs would make out like bandits with dynamic pricing.

Those April, May, September games — better to get something than have thousands of unsold tickets.

As a STH, I’d be OK with this… because you are getting price certainty. If the team is good, your tickets are cheaper than the dynamically priced ones. If the team is bad… yes, you pay more, but that’s understood ahead of time, rather than have a system where they discount tickets by 80% for an entire homestand (as they did last July).

Plus, you are guaranteed playoff tickets.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 11, 2011 9:46 AM CST up reply actions  

You are the exception Al in that you go to nearly every game

for most season ticket holders who have to sell extras this is a HUGE problem.
If as a season ticket holder you have to compete not only with all the other season ticket holders to sell your extras but with the Cubs offering them at much lower prices for the hardest to sell games, there would be an uproar and I suspect a few law suits. Good will would be destroyed.

Also while getting something is clearly better than gettting nothing, it is far more likely to just drive down overall sales in a big way. It is hard enough to sell those games but if people who now buy at least thousands per game in the standard market decide to just wait, prices will be driven so low that the Cubs will lose. Remember what the Cubs have had going for them is that Wrigley tickets are special and hard to get. Now the fiasco at the end of last year is not going to help, but if Cub tickets for all but 20 games become ordinary and very easy to get well below face value, the effects will be devastating on the money they get. They have enough problems allready maintaining the veneer that Cub tickets are special, dynamic pricing would kill it off. Honestly having screwed up so badly in the last two years I am not sure what the Cubs can do to reestablish the value of tickets ( OK besides win a WS) but both trying to compete with brokers or having tickets prices go lower via dynamic pricing are both the wrong way to go.
They could have tried something old fashioned like reaching out to fans for individual game sales, lowering prices (like the Mets), being nicer for group sales ( which they have really screwed in the last few years) etc. Sadly as we have seen “spread sheet” guys have taken over the ticket office and they can’t seem to tell the difference between a sales chart and reality. Remember this is the same people claiming Convention tickets will sell as good or BETTER than last year.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 11, 2011 10:26 AM CST up reply actions  

P.S

I am having a brain freeze. Which series did they discount in July?

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 11, 2011 10:27 AM CST up reply actions  

The Pirates & Reds in late June/early July.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 11, 2011 10:55 PM CST up reply actions  

I am not sure what the Cubs can do to reestablish the value of tickets

Post a winning record and make the playoffs. People will come flocking back, no question.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 11, 2011 10:55 AM CST up reply actions  

Well I did more or less say that

but what did make the Cubs different for many years was their ability to sell tickets despite losing. While it is true that fans now have higher expectations I also obviously believe that massive marketing miscues in the last few years are coming home to roost. Crane Kenney and company believed that raising prices to match brokers and emphasizing corporate sponsorship over individual fan sales/relationship was the way to maximize profits, but it is biting them in the ass.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 11, 2011 11:29 AM CST up reply actions  

Pricing out brokers is a huge mistake

One would think they simply can’t keep prices this high without winning.

On the flip side, they post another 90 win season and it’ll be fairly easy to sell tickets at current prices.

It’ll be interesting to see what happens this year with February ticket sales.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 11, 2011 11:58 AM CST up reply actions  

I'm guessing somebody's done the math

I don’t know what the magic number is to cross the threshold of “it’s more revenue than we were getting before”, but simple math would tell you that (80% of ticket inventory x higher secondary price) > (100% of ticket inventory x lower regular price).

Maybe it’s 90%, maybe it’s only 75% – that’s the magic number part. And whether it’s Wally or Crane or somebody else, I’d have to believe someone’s ass is under the microscope with this ticket pricing approach of the last couple years. So it stands to reason that whoever is responsible has done the math to support this shift in strategy.

And if you do the math and can justify the “higher ticket price at the risk of not selling all your tickets” approach, then if the Cubs do well and ticket demand does increase above expectations, then – bingo! Cubs have excess ticket inventory to sell – and for the most part, that additional revenue is all gravy.

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Jan 10, 2011 7:14 PM CST up reply actions  

They may have done the math.

But unless people actually buy these tickets, rather than go off the results on a spreadsheet, they’re going to be in trouble. The second half of last year hinted at that.

Remember, “past performance does not guarantee future results.”

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 8:21 PM CST up reply actions  

Don't tell me - tell Hendry.

Heyyyyyyyyyy-O!

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Jan 10, 2011 8:53 PM CST up reply actions  

You can blame Jim Hendry for a lot of things.

High ticket prices — not one of them. He’s got nothing to do with that.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 11, 2011 9:46 AM CST up reply actions  

Completely missed the (mostly tongue-in-cheek) point - but maybe intentionally so...

Your quote

"past performance does not guarantee future results."

can also be applied towards players as well as ticket prices.

I know anything negative about Hendry is a sore spot with you these days, but I couldn’t help it – you left yourself wide open with that one. ;-)

Lou Brown: "My kinda team, Charlie, my kinda team..."

by ballhawk on Jan 11, 2011 2:25 PM CST up reply actions  

I agree

But I still don’t want to give up something that i have waited to get for 8 years. but then, i also dont want to lose money. But then i also know that i would not get an opportunity to buy season tickets ever again, But then i also know that these prices are too high to have any value until the team is really winning.. But i know the cubs are not going to win. But I can hope.. But isnt that what all cubs fans do? But .. But … But…

Agah… Ok.. realistically, how much money should i be expected to lose on 2 bleacher tickets?

by lakhania on Jan 10, 2011 7:44 PM CST up reply actions  

How many do you plan on using?

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 10, 2011 7:51 PM CST up reply actions  

I still say it depends on how good they are.

Bleacher tickets will still have better resale value than tickets such as UD Box

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 8:11 PM CST up reply actions  

That's for sure.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 10, 2011 10:03 PM CST up reply actions  

It depends on which games you go to and which you want to sell.

Some tickets are easier to sell than others.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 8:21 PM CST up reply actions  

Another source for better seats at face

BCB. A lot of season ticket holders list extras here is easier and more reliable than Craig’s list and cheaper with more info than stubhub(if a seller lists there it has to be marked up 25% IF they want to break even)
Anyway there is always a running thread with extras from BCB folks and with exception of bleachers which are of course general seating, they are almost always better than what you will get from the box office.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 10, 2011 2:12 PM CST reply actions  

Correct.

I will start a post here soon for people who want to sell individual game tickets. There’s already one for people who want to sell large blocks of tickets.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 2:47 PM CST up reply actions  

If last year was...

any indicator, then tickets will be cheap again this year. I went to probably a dozen games and the only time I paid face value was at the box office for a Saturday Cards game. Every other game was under face on the secondary market. From April through September.

Frankly, I just don’t see how anyone would actually buy this offer.

by kanderber on Jan 10, 2011 4:53 PM CST reply actions  

I knew I came here for a reason!

I’ve been buying this package (or it’s other forms) for the past several years, and had told myself after losing out on a few games last year that I wasn’t going to renew. Then I got this email, and even after the bitterness of the Quade hire, I found myself feeling nostalgic for Wrigley again.

So of course I had basically talked myself into renewing the package again, until reading thru all these comments. Good points made that I had “conveniently” forgotten. I will be saving the extra cash and probably paying more for the specific games I want (I always sit in the bleachers and usually go for the most “high profile” games). But I will still save money in the long run and not be hustling people to try and get rid of extra tickets.

Maybe I will even get the tix I want from the Mastercard presale, assuming it happens again. It’s just very tempting to buy one of these packages and know you’re going to be one of the first to get tix for Sox and Yankees games.

by aphoward13 on Jan 10, 2011 5:01 PM CST reply actions  

Can you seriously buy a Yankee game bleacher ticket in the Mastercard presale?

A 20% premium puts those over $100.

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 5:27 PM CST up reply actions  

IMO $80 is already too much

Might as well go the extra mile if you REALLY want that yankee ticket

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 8:13 PM CST up reply actions  

And that wasn't a shot at you Al since I know you have that ticket already, being a STH

just saying that for him if he really wants that bleacher seat for the Yankee games and is already planning on handing over the $80 then an additional $20 really shouldn’t be too huge of an issue

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 8:15 PM CST up reply actions  

I guess.

Still, there has to be a point at which you say, “No.”

"You can observe a lot just by watching." ~ Yogi Berra

by Al Yellon on Jan 10, 2011 8:21 PM CST up reply actions  

For a regular season game, I'd have to agree.

For a playoff game, I’d have a hard time reaching that point

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 10, 2011 8:24 PM CST up reply actions  

That point for me is an $80 regular season ticket.

Unless I’m in the Club Box or something… and it’s a special event (birthday, etc.)

My marquee tickets hit $48 each after tax. That’s bad enough IMO.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 10, 2011 10:19 PM CST up reply actions  

For those of less fortunate Cubs fans

And by that I mean over 30,000 on the wait list, lol. We don’t get to see any game we want, so we pony up the $$ to see prime opponents. Plus that 20% up-charge is not a big deal compared to playing roulette with StubHub etc.

Personally, as I’ve followed all the debate around here the last year or 2 over ticket prices and sales, my biggest point of contention has been because I think many of you don’t understand how “randoms” think when it comes to these tickets.

by aphoward13 on Jan 10, 2011 11:38 PM CST up reply actions  

I just finally got my email for the pre-sale tomorrow! Woo-hoo

"You win because of the quarterback. We have to get that position stabilized. We're fixated on that." -- Jerry Angelo (12.30.2008)

Jerry Angelo trades for Jay Cutler! (4.2.2009)

by SackMan on Jan 10, 2011 9:49 PM CST reply actions  

Single-Game ticket prices have been updated on Cubs.com.

Here

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 11, 2011 11:16 AM CST reply actions  

Just peeked at the pre-sale

Pulled some good Terrace IF seats for 13 games. For 2, it was about $885 after tax.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 11, 2011 11:20 AM CST reply actions  

Wait how did you do that?

My email says it doesn’t go on sale until 12 PM CST. I’m likely not going to purchase, but I’ll probably look to see what’s available.

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 11, 2011 11:39 AM CST up reply actions  

STHs got access at 10am CST

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 11, 2011 11:46 AM CST up reply actions  

Not to burst your bubble (or ball)

but I don’t think they have any “good” terrace infield seats for weekends and night games. It is all in the eye of the beholder but expect some sight line issues. Anyone actually buying these packages should be careful. I can’t emphasize to much that unless you plan to go to nearly all the games yourself or have made some kind of sharing arrangement you will be eating a lot of money for inferior tickets. You will be able to get better seats and not be forced to buy so many difficult to sell games if you go to Craigs iist, BCB etc.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 11, 2011 1:06 PM CST up reply actions  

They were decent.

I checked again now and selection is already down, especially for the marquee games. Seems like they are moving, at least a little bit.

"It's important in life to not give a shit. It can help you a lot." - George Carlin

by bluemagic9 on Jan 11, 2011 1:52 PM CST up reply actions  

Plenty of decent Terrace IF seats were available

but I think I’m going to take my chances in February. I just don’t think buying the 13-game pack is worth it especially if I can only realistically attend 5-6 of those games and the other 7-8 games I wouldn’t be able to make my money back

Keep that Q Train rollin' in '11. Let's win it for Ronnie.

by mikegncb34 on Jan 11, 2011 12:15 PM CST reply actions  

I feel kind of guilty I did not offer my own 13 game pack

as it would be a lot better than the Cubs. There are a LOT of people on Craigs list trying to sell season tickets, you might consider asking one of them to put a pack together. When I sell mine off (including on actual 13 game pack) I just ask that the grouping approximate the actual schedule in terms of percentages of Bronze, Silver, Gold & Platinum games. I admit it is easy for me as I don’t use Opening Day or any interleague games ( though most of the Cards games), but I think most season ticket holders who are selling would be willing to put together a much better package and you are virtually guaranteed better seats.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 11, 2011 1:14 PM CST reply actions  

Not at the prices I just paid.

I know that, if I were willing to put in the legwork, I could probably scrape up tickets to these same games for the same or less money. And I probably wouldn’t buy some of the lesser games on the list – such as the April 4-5-6 Dbacks series.

BUT… I’m not willing to put in that legwork. I’m much happier having 13 games in hand right now and telling my family when to come to town, as opposed to trying to coordinate schedules and track down tickets to particular weekends when they may be around. (Easter at our place this year, for instance – and we have Cubs/Dodgers tix for Saturday AND Sunday! We’ll walk to the game from St. Al’s.)

And, as a guy who is partial to tickets in the 500s adjacent to the press box, this package was ideal. The 2-3 bad games are $10 tickets… so if I really have to miss one, I don’t mind giving them away. The marquee games are $30 tickets — and they’re truly some of the best games of the season (Father’s day v. Yankees, July 3 v. White Sox).

While I’m sure that a better package of tickets could be assembled, I’m not sure it would be light-years different – at least if it were . I was able to get 12 different teams in the 13 games, and quite a few weekends. (In fact, I think there’s only 1 non-holiday, non-Friday weekDAY game in this year’s 13-pack.) That’s substantially better than last year.

It’s also not SO heavily April-weighted as it has been in the past – unless, like me, you want to be there opening series and easter weekend.

All told, I think that the ticket-pack guys did a good job this year. Credit where credit is due – business seemed awfully brisk for the games I was after, especially for a presale day. I had one “servers are too busy” message, and was already pushed away from the closest sections in about 5 of the games – that didn’t happen last year.

(I may still hit you and other BCB STHers up for some extras.)

MLBMilestone.com - following the numbers to Cooperstown

by D98 on Jan 11, 2011 4:05 PM CST up reply actions  

edit mistake --

I meant to write “…at least if it were comprised of the same # of Marquee/Gold/Plat/Silver/Bronze” there in the 4th paragraph.

MLBMilestone.com - following the numbers to Cooperstown

by D98 on Jan 11, 2011 4:07 PM CST up reply actions  

If you go on Craig's list

You might easily get all 13 game from one person whoever if you are in the 500 section there is less of problem with bad or overpriced seats.

However they did make the pack a lot better this year and the packs are by far the most effective way for the Cubs to sell lesser games.

"I am not ashamed to say I love Greg Maddux" - Jim Hendry
Me either

by Doggie Stalker on Jan 11, 2011 4:50 PM CST up reply actions  

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