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How Carefully Are You Reading Those Pick 13 Plan Emails?

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As any of you on the Season Ticket Waiting List know, the Cubs have been in full-on assault mode over selling their Pick 13 Plans. I kind of grazed over the first few emails, but when I actually sat down and read this morning's... well, I was a bit surprised to see the verbiage that the Cubs have resorted to in hopes of selling more tickets. Personally, I think this is a pretty bold marketing strategy. But the Cubs gotta do what the Cubs gotta do to put more butts in the seats. (Click the image in that post to see a full size version)

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