Note... this is primarily a 'just for fun' article from ESPN's Eric Karabell (who is mostly a fantasy sports writer), so don't take it too seriously.
But in the article he projects each team's "face of the franchise" in 2016. Here's his bit on the Cubs:
"Chicago Cubs: Felix Hernandez, starting pitcher. Most people would say Starlin Castro, and I do like him, but when the Cubs trade the farm for King Felix late in 2012, he'll become The Man. Sorry, Seattle."
Other Cub-ish related notes... he has Pujols in St. Louis (but you may be surprised/intrigued by the comment) and Prince in Arlington.