To Season Tickets or Not To Season Tickets...
Hi everyone,
I received an email from the cubs today, offering a season ticket package to the Bleachers. I have been on the waiting list for about 5 to 6 years now, so I have been waiting for this day for a long time. The question I have is....does it make financial sense to do this. Follow me after the jump.
First of all, I have attached the full verbiage of the email at the bottom of this post, just in case you are interested in that sort of thing.
Ok, so here is how I see it. The cubs are offering 2 season packages in the bleachers:
1) Full "Daily Plan" -- All 81 regular season games -- 1 ticket per seat to ALL playoff series. -- $3,421 per seat after tax
2) "Combination Plan" -- 55 games (All weekend and night games) -- 1 ticket per seat to 2 playoff games per series. -- $2,352 per seat after tax
I would be interested in 2 seats. The main reason that I would like to get season tickets would be to make some sort of profit off of the tickets. I simply can not afford to spend upwards of $$4,700 just for the leisure of going to cubs games. I would love to attend all of the games, but it just is not feasible. So, that said, I would mostly be interested in the "Combination Plan" because I can't make it to weekday day games and they are also hard to sell.
If you do some simple division, the "Combo Plan" costs about $43 per ticket. My question to BCB is -- has anyone had any experience using something like StubHub to make a profit on your tickets? What type of service charges are involved? I would like to go to some games this year, but if I could sell the majority of the tickets to at least break even, that would be great. I figure, bleachers are at a premium these days too, and I don't see it being a problem to get at least $43 on average for bleacher tickets.
Thanks, Ray
As a member at the top of the Chicago Cubs Waiting List, we want to offer you a unique opportunity to become a Chicago Cubs Season Ticket Holder. Following our successful season ticket renewal period this winter, we were excited to add new Season Ticket Holders from our Season Ticket Holder Waiting List and fill all available locations in the reserved seating bowl of Wrigley Field. After further review of our inventory, we still have a limited number of season tickets available in the general admission Budweiser Bleachers.
Season tickets in the Budweiser Bleachers are available in either our 81 game full regular season "Daily Plan" or our 55 game "Combination Plan" which includes all Saturday and Sunday games, all weeknight games, Opening Day and Memorial Day. Season Ticket Holders in the Budweiser Bleachers receive all the benefits of being a Season Ticket Holder listed here, as well as getting admission to the Budweiser Bleachers 15 minutes before the general public.
If you purchase Budweiser Bleacher Season Tickets, you will become a Cubs Season Ticket Holder and have the opportunity next year to participate in our Season Ticket Holder Renewal & Relocation Event before we offer season tickets to members on the Cubs Season Ticket Waiting List next season. As a reference point, all 2011 season ticket holders that bought into the Budweiser Bleachers and wished to relocate into the seating bowl for 2012 had the opportunity to do so this past November. Please note these opportunities are dependent on availability, so we cannot guarantee when and where each season ticket holder will receive the opportunity to relocate in the future.
Since we no longer have any seating options available in the reserved seating bowl, you will not be removed from the waiting list if you decline this offer. However, this opportunity will provide you with a chance to become a Season Ticket Holder immediately. As a Season Ticket Holder, you will have the first chance to renew your season tickets, as well as to consider any relocation options before we offer season tickets to the Cubs Season Ticket Waiting List next season.
If you are interested in this opportunity, simply click the link below to reserve your season tickets. Upon receiving your order, our sales staff will process your request and contact you to finalize your purchase. We require a first payment of $250 per seat to secure your seats and final payment in full will be due by Monday, March 5.
While we cannot guarantee that we will be able to fulfill all requests for this offer, we will fulfill as many requests as possible, based on your Cubs Season Ticket Waiting List number. The deadline to respond to this offer is Tuesday, February 21, 2012. If you are not interested in this offer, no action is required on your part and your name will remain on the Cubs Season Ticket Waiting List.
This is a FanPost and does not necessarily reflect the views of SB Nation or Al Yellon, managing editor (unless it's a FanPost posted by Al). FanPost opinions are valued expressions of opinion by passionate and knowledgeable baseball fans.
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They are STILL offering season ticket packages?
That tells you how many people must have said no.
Regarding your question, if you are considering buying them to make money — don’t bother. You won’t. Not this year, anyway.
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I agree...
…unless the team starts off 25-10 or something ridiculous like that, it’ll be hard to sell for profit when there will probably be 15,000 seats available at game time by mid-summer…if not sooner. OR take the beating financial wise for a couple of years and pray/hope this Hoy-Stein combo knows what they’re doing and has this team rockin’ & rollin’ by ’14…at which time your season tickets would look appealing to the “bandwagon hoppers”.
Just a guess as someone who has bought and sold
but not a ST holder. You should probably count on losing several hundred dollars over the next couple of years, until the Cubs start winning again. Weather and other factors can certainly affect prices, but most games last year were seeing tickets go for less than face value. The more you can sell before the season starts to friends, family, etc. the better. But there will only be a handful of games where you can expect to make a “profit” with the low expectations this season. On the other hand, if the Cubs become consistent winners in a few years, your tickets could be worth a lot more than you pay for them. There’s the rub.
This is an excellent summary of the current situation.
Bottom line: buy the tickets only if you or friends intend to use all of them.
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I was a ST for 8 years.
I agree with the above posters 100%. You’ll lose a lot of money if the team performs how most expect this year and possibly next. It’s a huge time commitment to be a STH and if you are trying to sell them on Stub Hub, it’s even worse. The good thing is, Stubhub is linked to your account, so you don’t have to deal with meeting buyers…but they take a big chunk for service fees.
If you can stomach losing a few thousand bucks, go for it. It could pay off a few years from now when the buzz is back! If not, save your money and just pay face/below face for the games you want to see.
"I don't see it being a problem to get at least $43 on average for bleacher tickets."
You don’t follow the ticket market much, do you?
"They sell every ticket to every game, win or lose!" - Tom Ricketts
To give you some numbers
I lost about $1800.00 on two bleacher tickets last year. Although they were 14% more expensive than this year. I didnt have time to sell them myself so I took the stubhub route.
If you are looking to make a “profit”, dont even think about it.
From a long term perspective, I dont see these tickets being profitable, as they were 2-3 years ago. New management wants to price tickets based on demand so the secondary market that existed during Tribune days would no longer be there. If the team plays well, you will make some money but the prices would be raised the next year and if the team plays bad, you will be in the same boat again. There might be some profitable seasons, but most of them wouldnt be.
The only “profitable” ticket left in town is for the Bears. But then, there is a big difference between 8 home games vs 81 home games.
disagree
The only "profitable" ticket left in town is for the Bears.
Tickets for the Hawks and even the Bulls now are hard to get at face value…
Fukudometer: Created 3/31/08 Wrigley Debut 4/5/08 WGN and Japan TV Debut 4/6/08 Sun Times Debut: 4/20/08 Coffee Table Debut: 7/17/08
"The main reason that I would like to get season tickets would be to make some sort of profit off of the tickets."

"They sell every ticket to every game, win or lose!" - Tom Ricketts
Although you are right
No one would profit this season.
"Hey.....Cubs win!!!" ---Harry
"Cubs win....what a lucky break!!" ---Harry
If you have the cash and time
to go to the games, buy the tickets. Enjoy the games. Simple.
by San Diego Smooth Jazz Man on Feb 14, 2012 5:36 PM CST reply actions
This is quite the novel concept.
Invoking Herm Edwards for a moment;
“You pay to see the game!”
Ezekiel 25:17
If you're trying to make a profit
Just wait til next season, since it looks like they’re not going to boot you off the list for not purchasing them. If you buy them this year and don’t go to the games, you’re pretty much throwing money out the window
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"My husband can not f****ing throw the ball and catch the ball at the same time. I can’t believe they dropped the ball so many times."
You won't make any money off of Cubs tickets this year. And probably not for a while.
People go to the secondary market in this economy for cheap tickets. Now that the Cubs won’t sell out as much anymore, they’ll go cheap on the secondary market AND, if someone doesn’t want to go that route, can just buy them directly from the Cubs at Face. There really isn’t a good scenario for you if you want to make a profit this year.
Unless the Cubs charge into the playoffs in September.
The only games you MIGHT make a profit on would be the Red Sox and White Sox series, with maybe a Cards Saturday game or two in there.
I was in your shoes
a year ago. I was offered the bleacher seats and decided to pass. This year I was offered the chance to go to Wrigley to pick out tickets in the seating bowl, and I decided to go for it.
I took some time to think about it, but being a Cubs season ticket holder is something I’ve always kinda wanted to be. I read all the comments by bluemagic9 (who has not surprisingly made his presence felt in this thead) and others warning about the possible monetary loss. I’ve accepted that it won’t be a money-making proposition (at least for a few years), but I’m okay with that. I have a decent network of family/friends in Chicago that are buying a good chunk of tickets.
If I were you, I’d pass on this offer and wait until the Cubs make you decide, which will probably be next year. Unless the Cubs shock the world and become amazing, you’ll probably get another email next year with the ultimatum forcing you to buy or give up your spot. Seems like the smart play for your circumstance.
I got the same offer......
…… and living here in Long Beach, CA., I never expected to get so close to the top of the list so quickly. Nonetheless, I have no delusions about making a profit and would be thrilled to just break even. As much as it pains me to say it though, I think I’ll pass on this one.
Chicago. Enough said.
Please don't buy season tickets
We don’t need another bitter ex-season ticket holder around here next year.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
You split with like 10 people. What's the point?
Anyone who buys a 9-pack is as much a STH as you.
"They sell every ticket to every game, win or lose!" - Tom Ricketts
Not true.
9-pack (or 6-pack) buyers don’t get postseason rights.
Not that this would matter this year, but there’s clarely a difference.
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Hmmm. I think I'll take the risk this year, and buy my NLDS tix on the street if it happens. :)
MLBMilestone.com - following the numbers to Cooperstown
Clearly, your sarcasm detector is broken.
"They sell every ticket to every game, win or lose!" - Tom Ricketts
Nope.
Not when it comes to you and any mention of tickets.
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It was a sarcastic statement and it went right over your head.
I wouldn’t expect much less.
"They sell every ticket to every game, win or lose!" - Tom Ricketts
Ah, a personal attack along with all your other nonsense.
You’re treading on very thin ice here.
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Al, just get rid of him.
His constant harping on anyone buying tickets is just repetitive nonsense and frankly, insulting.
Late to the thread...
…but I agree x10. Double secret probation for him.
No, it doesn't work that way
My group is not that simple. At the end of the day, I end with the equivalent of 1 full season ticket – 81 games. We hold a draft to split up the tickets.
From what you have posted before, it sounds like you bought either one or two season tickets. Did you go in on the tickets with any friends? If no, that may have been your problem. I would not want to have season tickets and attend games alone. You’ll get to know other season ticket holder around your seats, but that takes time. Look at Al. Even though he has a single season ticket, he sits with a group of people. I’m not sure if Al could actually attend 81 games by himself with. Maybe some years, but maybe not 2011.
And the idea of someone buying bleacher season tickets in 2012 to turn a profit is absurd. There are many out of work ticket brokers/former Cubs season ticket holders to prove the point.
If you’re going to buy into season tickets, you should plan attend games with friends. You should plan to be in it for the long haul. And over numerous years, if you can sell a few tickets to offset your cost that’s just gravy on the cake.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 15, 2012 9:22 AM CST up reply actions
Gross..... or genius?
No, still gross.
Or…… genius?
MLBMilestone.com - following the numbers to Cooperstown
Good... maybe my turn will come up next year, when I'd be more ready to invest in STIX.
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Jerry Angelo trades for Jay Cutler! (4.2.2009)
It's good to know that you can stay on the list
if you refuse the bleacher seats. I’m down to 104871. At this rate, they may call me next week. I’d hate to lose my spot just because I don’t want bleacher seats.
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This won't be popular....
Look I get that this is a free market and people have the right to buy a commodity and charge more for it if there is a demand. Certainly many people did this with season tickets and for a few years turned it into a profitable venture.
That said, there is a difference between someone who buys tickets to go to the games and sells the extras they cant use, and someone who buys tickets primarily as a means of making a profit.
Please don’t buy tickets with profit as a primary motive. Profiteering on tickets over the past few years is the biggest reason that the Cubs have increased ticket prices. They wanted a bigger piece of the action. And did so by reducing the margin between the ticket box prices and secondary market prices. Now it costs a hell of a lot more to go to a game.
by El Borto on Feb 15, 2012 8:42 AM CST reply actions 4 recs
Agreed.
As a non-season ticket holder that goes to a lot of games, I have a hard time feeling sorry for the people who “lose” money each year. I’m sorry, but buying season tickets is not a right, it’s a privilege. I’m sure these same ticket holders weren’t complaining in ’07-08 when they were making a killing on their tickets.
At the end of the day, you don’t purchase tickets because of what you may make or lose. You purchase them because you love going to Chicago Cubs baseball games.
"Pounding sand since 1982...."
by cubswynn on Feb 15, 2012 9:10 AM CST up reply actions 5 recs
Personally, I never consider it a loss
I look at this way. I pay for the tickets in January. Then whatever tickets I sell is just icing on the steak.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 15, 2012 10:37 AM CST up reply actions
Also agreed. And somewhat surprised that the OP didn't get roasted here.
When I first read this sentence…
The main reason that I would like to get season tickets would be to make some sort of profit off of the tickets.…I thought for sure Ray would have to wear a teflon/kevlar/asbestos suit for at least a week. Perhaps BCB is getting more kinder and gentler.
Well, at least until the game threads start…
Lou Brown: "My kinda team, Charlie, my kinda team..."
Ah another anti-profit comment
Profiteering on tickets over the past few years is the biggest reason that the Cubs have increased ticket prices.
No … the reason the Cubs increased ticket prices was the demand was greater than the supply, a couple years back. That has since changed, and significantly. The fact a secondary market existed to the point it did was due mostly to the Cubs NOT capturing that additional profit as soon as they could have captured it.
You say you understand a free market but make statements like the one above that completely contradict it.
2007-2009 was the time to capture secondary market monies. Now, not so much.
Just win the next game...!
And
I call BS on the fact that bleacher seats are the only seats left over after select a seat and wait list folks had their number called, etc. The wrigely web cam seems to be down, but I checked it on occasion and there were always seats available in the bowl. Terrace Outfield and Upper Deck Box OF always had plenty of seats available. I can’t imagine that those were all purchased.
They’re trying to push bleacher seats because they are still overpriced in this economy and with the team likely to be bad this year and next.
There is no way to make a profit on selling all your tickets. Best bet is to go to the least popular games and sell the most popular. That’s not a profit, just reducing the overall cost of games that you do attend while missing out on some of the better matchups. Worth it?
I think the Cubs keep some amount of tickets away from season tickets
They want to have some inventory for single game ticket sales, and not just bleachers.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 15, 2012 1:51 PM CST up reply actions
I’m thinking about the seats that had signs on them indicating that they were available during select a seat and separate from those held for the general public. I think some of those have gone unsold and am saying that the Cubs are trying to lock more people into the bleachers this season rather than sell more desirable season seats in the bowl.
You have a valid point.
We’ll see how single-game sales go. Given the fact that they are still offering bleacher season tickets, the 9-packs and 6-packs must not be selling.
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It may be that and it also may be
addressed at the scalpers (or wannabe scalpers) out there – getting them to bite on a full season package with the idea that money can still be made
by doofus cubs guy on Feb 16, 2012 11:00 AM CST up reply actions
Thanks for the feedback
I’ve been pretty busy over the last few days, so I couldn’t respond until now. Thank you for those who left constructive feedback.
A few responses.
1) I noticed a lot of people mentioned my comment about making profit on the tickets, but ignored the sentence right after that; “I simply can not afford to spend upwards of $$4,700 just for the leisure of going to cubs games.” I guess I should have re-worded the whole thing and just said “I can’t afford season tickets unless I could make some money back because I am broke and I can’t make it to all of the games because of my job.” Sound better? :-) I just don’t want to come off as someone who isn’t a fan and is trying to profit off of the Cubs. That wasn’t my intention.
2) From the overwhelming feedback, I see that a lot of people are loosing money on season tickets, and making any money back is just a cherry on top. Any thoughts about my previous mention about only getting the “Combination Plan” that is 55 games (nights and weekends only)? I figure that most of the losses would be from day games if I bought a full package, because I definitely could not attend most day games because of my job.
3) Lastly, my assumption was that bleacher tickets were easier to sell on the secondary market than those in the grandstands. I had a 9 game package in the bleachers a few years ago, and the few games that I was unable to attend, it was pretty easy to sell the tickets. Pretty much every game that I have attended during the last few years where attendance was low and seats were empty — the bleachers are still packed. Also, I have purchased several single game tickets to the bleachers over the past few years, and have paid a decent amount for them, which led me to believe that I could get the same in return.
Thanks for letting me know that this is not feasible, and since I can’t afford the tickets, I probably won’t be doing this. Points #2 and #3 above led me to believe that I could afford them by selling some of them, but apparently that isn’t the case.
Bleachers will sell, especially to the younger population in June, July and August
But for the April and September and a lot of May games, the Cubs offer a lot of discounts which I know have upset a lot of ST holders around here. Plus, it’s cold. You might get some back in the summer months, but in the Spring and Fall, it will be different.
Bleachers will sell, especially to the younger population in June, July and August
Not really. Out of 81 games last year, the only ones that really sold at a premium to face value were the Yankee series.
Most other games were going at less than 1/2 of face value on the secondary market, some for less than 1/4.
The Cubs are going to a dynamic pricing system this year for bleacher tickets and have promised that at no time will prices go below what STH are paying.
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If they don't hold to this, I'll be happy to rip them again.
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actually I was referring to what they're doing being called a "dynamic" pricing system.
Lou Brown: "My kinda team, Charlie, my kinda team..."
If the prices never go below
The season ticket holder price, and tickets were routinely going for 25-50% of face value, then the pricing system is kind of moot, isn’t it? The problem last year wasn’t that they couldn’t get the tickets high enough tO match market value, it’s that they couldnt get them LOW enough to match market value.
Either they are just going to eat thousands of tickets to keep season ticket holders happy, or they lied to you.
by tomas21 on Feb 18, 2012 8:43 AM CST via mobile up reply actions
We'll see what happens.
All I know is what I was told — not once, but repeatedly.
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I believe
what you were told, I just don’t understand it in the context of the current demand for tickets. If tickets are routinely going for WAY under face value, and they are saying they are not going to go under face value, then it isn’t much of a dynamic system.
I think it would be better to give ST holders a discount off face value, say 5% or something, then go to a true dynamic model. For buying every game, you get a discount off face value and you don’t have to pay premiums when they are doing well. The Cubs don’t have to eat thousands of tickets that were way overpriced when they weren’t doing well.
We are getting a discount off face value.
That’s already been done.
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Oh
then (in my opinion) they should discount all they want until tickets are sold. No offense intended.
IMO
… they should have given STH more of a discount than they are. We are committing to 81 (or 55, in the case of the split package) games, while the individual buyer is not.
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It sucks now
because the team is terrible and tickets are going for half what you paid for them on the street. If they keep a true dynamic pricing model and in a few years the team is great and demand is high, you will be getting a bigger discount, since tickets would be going for much more as demand goes up.
If they “grandfathered” STHs into a bigger discount, then it would get to be too big of a price break once the team gets good and tickets are hot again. I think it just seems like a trivial discount because there is no chance of tickets going for more than face value this year.
I do think they should do more for season ticket holders, particularly on anniversaries of significant length. Autograph sessions, throwing out the first pitch, shagging fly balls in BP, etc—those things don’t cost anything, but it would make people more likely to stick around.
Those perks don't mean much to me.
I do appreciate the opportunity to buy tickets for concerts, the NU/Illinois game, etc. in a presale. That’s a useful perk.
But they really should have discounted more, at least this year.
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Remember when I told you the
Cubs “market would correct”? Here you go.
The Cubs are going to a dynamic pricing system this year for bleacher tickets and have promised that at no time will prices go below what STH are paying.
At no time will their prices go below the ST’s price. They will not be able to control folks cutting-and-running on website like StubHub.
I know you know this but hey its a risk of being a STH. Hey, I’ll let you know if I take a bath in my ’Hawks tickets in a year or two if they continue to flounder; that is if I keep them. What a disappointment.
Just win the next game...!
But you've always had this risk
They will not be able to control folks cutting-and-running on website like StubHub.
Dynamic pricing or not, a STH has always had this risk.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 29, 2012 8:50 AM CST up reply actions
Good to hear you are thinking this through
I’d hate to hear anyone say that they had financial hardship because they were unable to recoup some of their season ticket cost. I checked some of my previous Cubs seasons. In 2008, I might have been able to recoup ~50% of my season ticket cost – family, friends, and stubhub. In 2011, that was down to ~20%.
If you did decide to buy the tickets, nights and weekends would be the better option for you. No weekday games to try to sell off. I think the Friday day games lost a lot of their appeal when they went from a 2:20 start to 1:20.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 17, 2012 3:24 PM CST up reply actions
My honest opinion is...
…if not being able to sell your extra tickets creates a financial hardship, you probably shouldn’t be buying season tickets to the Cubs. Sure, they’re great to have at times, but they should be a luxury you can afford!
Cubs are in for a huge shock on March 9th
the day single game seats go on sale, they decreased payroll by almost 25 million (Sun Times reports payroll at 107 right now) and did not decrease ticket prices. I cannot imagine them getting the $86.00 for bleacher tickets for any series other than Boston.I don’t think the Sox series will sell well at all this year, they have no buzz and their fan base is disgusted. In fact, I’ll go on record now right and predict opening day will not sell out this year. I expect thousands and thousands of empties at Wrigley this year.
The Cubs front office will not be pleased on March 9th at 6:00 pm when they compare ticket sales on that day to 2007, 2008, 2009….it won’t be pretty.
To answer your question, no way in hell would I spend $2400.00 on any season tickets this year. It’s gonna be a blood bath for ST holders this year.
by MikeJW on Feb 17, 2012 8:38 PM CST reply actions 1 recs
they have no buzz and their fan base is disgusted - ??
No buzz?? Have you been asleep since the end of September? The Cubs have just experienced an almost complete change in front office personnel, field manager and coaches, and numerous star players. Most fans I have heard from are interested in the type of game that Dale Sveum will manage and what the future holds.
their fan base is disgusted?? Disgusted with what? Obtaining Theo Epstein, who was considered the first choice for Tom Ricketts? The addition of so many front office personnel that they needed more office space? Removing Carlos Zambrano and adding 3 starting pitchers under 30?
Expectations are not high for 2012. But Cubs fans are very interested in the moves the front office made and which ones work out.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 18, 2012 12:19 AM CST up reply actions
Disgusted with how long they let Hendry destroy this franchise.
Most are quite excited about having a competent architect at the helm. Some even claim to be excited simply because the Cubs made a change and those folks, in their desire to support every move the Cubs make, have defended the Hendry regime as well as the 180 degree turn Epstein made without missing a single beat. I can’t think of a more objective stance than that.
The Cubs are now building over the ashes of what’s left. As you say (correctly), Cubs fans are “interested” in the moves that were made and which ones will work out. Unfortunately, the vast majority will examine the effects from the comfort of their couch.
THIS IS THE YEAR.
Great.
You used a comment about tickets to bash Jim Hendry again. Classy.
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ISWYDT.
Personally, I’d rather just move forward. Deal?
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I've got no problem moving forward.
But if someone wonders why ticket sales are going to be down this year, what’s the answer? Who’s to blame?
THIS IS THE YEAR.
Canada
Winter, slumbering in the open air, wears on its smiling face a dream... of spring. -Phil Connors
by katie casey on Feb 18, 2012 11:53 AM CST up reply actions
YES!

"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 18, 2012 1:41 PM CST up reply actions
Here's a non-snarky answer.
Because many casual fans don’t understand that we are in a rebuild phase. Most here get that and realize this is likely going to be a down season.
But the team is not selling a lot of the tickets at “down season” prices. That’s why.
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I'm not sure how casual fans not understanding the Cubs are in a rebuild matters.
Rebuild or not, casual fans want to know if the team is going to be good. The Cubs likely won’t, so they won’t show up.
And the answer to my question would be Jim Hendry. I don’t see what’s snarky about that. You’ve always acted like this though. You have no problem dumping on former ownership groups or ripping on former managers, but when someone does that to Hendry you say we should just move forward. It’s disingenuous.
THIS IS THE YEAR.
The difference, as I see it....
… is that I had specific complaints about those I criticized, not a general “blame Hendry for bad ticket sales” rant.
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Because the team is going to be bad.
Really, that’s the end of the story. We’re here. We know the reasons why we’re here. Why belabor it?
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Well my original response was to RB in regards to why folks were disgusted.
And it’s more than “team stinks”.
Why belabor the point that ticket sales are going to be down because the team is bad? We all know that. I know you don’t like it when I dump on Hendry, but until the disastrous effects of his reign are completely wiped clean, we’re going to struggle. I don’t mind that you disagree, but like I said, it’s disingenuous to have no problem throwing other folks under the bus while wondering why other posters can’t move on.
THIS IS THE YEAR.
The fact is
… the cleaning up has already started, and we’re all (most of us here, anyway) on board with that.
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Down from where?
2011 = 3,017,966
2010 = 3,062,973
2009 = 3,168,859
2008 = 3,300,200
Will the Cubs sell 3 million tickets? More than likely. Will they sell 3.3 million? Probably not.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 18, 2012 1:40 PM CST up reply actions
They were 18,000 tickets away from selling less than 3 million last year
And you think they’ll sell as many or more this year? I guess we’ll see.
THIS IS THE YEAR.
Just my gut
the weather is going to be much better this year especially in April. That should help.
"Hey.....Cubs win!!!" ---Harry
"Cubs win....what a lucky break!!" ---Harry
I think that should help.
The increase in season tickets should help too. But there’s zero buzz around this team. They’ve had to put Dale Sveum on their billboards and most folks don’t know who the hell that is.
THIS IS THE YEAR.
I don't think there has been any INCREASE in season tickets sold.
The people being taken from the waiting list are likely replacing people who cancelled after last year.
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Wasn't there word they were increasing the amount of season ticket holders?
I thought I read that. I could be wrong.
THIS IS THE YEAR.
I'm not sure.
If they have, it can’t be by very much.
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As I posted last fall
… they may have come close to 3 million tickets sold — but they probably had 700,000 no-shows last year. We’ll see how many of those turn into no-buys.
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There are additional factors that could assist the ticket sales
And if the economy continues to improve, people will feel more comfortable about spending disposable income.
And even if they go below 3 million, it’s not the end of the world. It wasn’t in 2003 when they drew under 3 million.
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 18, 2012 2:19 PM CST up reply actions
I agree it wouldn't be the end of the world.
What’s being done is necessary, and if that means ticket sales suffer, so be it.
THIS IS THE YEAR.
their fan base is disgusted?? Disgusted with what?
Expectations are not high for 2012.

"They sell every ticket to every game, win or lose!" - Tom Ricketts
The Art of Editing
What I wrote was
Expectations are not high for 2012. But Cubs fans are very interested in the moves the front office made and which ones work out.
Please tell me that even you can see that?
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 18, 2012 10:04 AM CST up reply actions
This is what I HATE about Internet conversations
I was talking about the WHITE SOX fans, what I was trying to say is they are disgusted and will not buy tickets for the Cubs/Sox series at Wrigley.
I understood that.
I agree with most of your comment. Opening Day might sell out once people realize they could be seeing Stephen Strasburg pitch.
But last year’s opener didn’t sell out until a couple days before. They will likely have the same problem this year.
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White Sox fans are disgusted all the time!
"Just shut up and play" - Matt Garza
"Pain is inevitable, suffering is an option." - Dale Sveum
by RiskyBusiness on Feb 18, 2012 10:12 AM CST up reply actions
I'd watch out for guys in sunglasses if I were you...

Lou Brown: "My kinda team, Charlie, my kinda team..."
Don't Give Them Up
Dear Steinmer:
This is my 3rd year as a STH. The first year was in the bleachers, last year was upper deck box outfield and this year I moved to Terrace Reserved Outfield (less money!). I have had 4 tickets for each of the seasons.
I have been able to split the tickets with 3 other people to offset the cost. We each get 4 tickets to 20 games. You need to get other people to split the games with you. Otherwise, you will lose a lot of money.
Stub Hub charges 15% to sell tickets so you have to sell tickets 15% above what you paid just to break even – not gonna happen on almost every game. The bleachers were way easier to at least sell even if for only half the price. Upper Deck Box don’t sell nearly as well as the bleachers.
If you don’t have to make the commitment this year, then don’t do it. Just do some homework and look at the prices on stubhub, craigslist, etc Get some friends to split them with you next year.
The only thing I would be a little concerned about is that they could next year force you to buy a full season. The 55 game package with just nights and weekends is way better than the full season. The difference is that if you have a full season – you get tickets to every postseason game. With the night/weekend package, you get 2 games (Cubs choice) to every postseason series.
Good luck and go Cubs!
P.S. As a STH you are allowed to buy tickets to concerts (Brad Paisley and Roger Waters this year) before anyone else. You also can buy additional single game tickets before everyone else.
2012 Ticket Broker Scuttlebutt
FWIW we have a few ticket broker regulars in during the off-season. Though we don’t let them operate out of the bar during the season, they are good guys, and we’ll happily take their beer money.
We’ve been talking with them in between Old Styles the last few weeks, here’s the unofficial second hand 2012 season ticket broker take.
Generally, they’re saying that after taking baths in both 2010 and 2011 they are only buying season tickets from people they have long relationships with, mostly because they also do Bulls, Bears, or Blackhawks tickets with them. They said they’ll take Red Sox tickets right now from random sellers flipping tickets, but aren’t even after Cardinals or White Sox tickets.
They also think this year will be better (for them) because they expect advance sales will dry up the number of tickets floating around before games which will jack demand and the prices they can sell at. There are so many season tickets out there though, that I think that opinion may be the ticket broker version of “Wait til Next Year” optimism.
At least 50% of the games last season, we had people unable to even sell or give tickets away pre-game who just gave them to the bartenders. Which was great since it means one of us could duck up there and catch 5-6 innings for free, but still felt bad so many of them took that hit.
As for dynamic pricing by the Cubs meaning never a cut (at least in the bleachers) during the season? We’ll they barely eked out their 3,000,000+ attendance this year with plenty of discounts, I’d bet heavily on that streak falling if they don’t discount this season.
Cheers!
P.S. Gratuitous self-promotion – we are proud to announce that for the third year running our Old Style 16oz cans will remain $4 for the entire 2012 season. Was tempted to say we’ll never raise drink prices until the Cubs finish above .500 but then you remember the 1953-1962 Cubs clunkers and realize that’s dangerous territory.
Find us on twitter @NiseiLounge
by Nisei Lounge on Feb 18, 2012 1:23 PM CST reply actions 1 recs
I think the brokers are being overly optimistic.
Advance sales, IMO, are going to be slow, as they were last year, unless the team gets off to a good start. And then the prices of some of the higher-priced games are going to cut into any possible broker profits.
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recommended for the P.S. alone...
…but the rest was interesting as well. Thanks for the insight.
Lou Brown: "My kinda team, Charlie, my kinda team..."
Stand behind a bar long enough you hear some interesting stuff...
Happy to pass it along.
Now off to offer a quick prayer that we also avoid a repeat of last spring’s abysmal weather.
Cheers and everybody enjoy your weekends.
Find us on twitter @NiseiLounge
by Nisei Lounge on Feb 18, 2012 4:34 PM CST up reply actions
Now off to offer a quick prayer that we also avoid a repeat of last spring’s abysmal weather.
Wow, you’re not kidding. 2011 was the worst baseball weather year I can ever remember.
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Just curious...
I got the same offer and I have bought 2 seats in the bleachers. After completing the transaction it says a ticket rep will contact me to set up my account. Did you go through with the offer and if so did you get a call yet from them?
I purchased the deposit of $250 per seat on Thursday night and haven’t got a call from the Cubs yet.
"I’ll try to do anything to win a game." - My Man....BIG Z
Did you buy the full season package or the 55 game one?
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Didn't go through with it...
But I do remember that they said the full price would be due sometime in March. Maybe they’ll call you when they want their money?
Can I ask why.....
You didn’t go through with it?
I re read the email and I think it is a done deal because it talks about when my tickets will be shipped etc. Just that they will finalize the details and set up my account.
"I’ll try to do anything to win a game." - My Man....BIG Z
Waiting...
From the posts on here, I can see that the best plan of action is to wait until they offer me tickets to the grandstands and then re-evaluate the situation. Also, this was kind of out of the blue, so I didn’t have time to save up some money for this expense. That was why I was going to do it if I could get back some of the cost by selling some of the tickets. Also, I can’t make it to a lot of the games because of my job. If I can’t sell or share the tix, then it is just a waste of money.
I see...
I’m out of town too, but I have always wanted season tickets because I’m a teacher so I can go to many summer games. I also prefer the bleachers to any other. So I went for it! :)
"I’ll try to do anything to win a game." - My Man....BIG Z
I bought the 55 game one
We live about 2 hours from Chicago, so for us that made the most sense.
"I’ll try to do anything to win a game." - My Man....BIG Z
Just curious.
Next time, hit “reply” to the comment you want to reply to — helps things thread better. Thanks.
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Yah I noticed that too late.
I’m sorry for that :)
"I’ll try to do anything to win a game." - My Man....BIG Z
Phillies sell 3.1 million tickets for 2012
Ken Rosenthal @Ken_Rosenthal
Incredible stat of day: #Phillies had 3.1M tickets sold before first workout of spring. #MLB
Well
… if the Cubs had done over the last five years what the Phillies have done, they’d have probably done the same.
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From a former ST holder
I got the phone call last year to join the ranks and I did for a season. I decided not to renew for various reasons, but had a fairly successful season selling my tickets given the record.
Some tips and thoughts -
- Start selling your tickets early – StubHub allows you to list your tickets in November. If you know you’re going to renew your tickets, put them on the Hub right away.
- The Cubs fan base is large. Very large. Each area has their own craigslist – list everywhere. Post 2x a day in each city and delete and repost ads on a very regular basis. Be careful though, craigslist could ban you from their site. (One of my e-mails is permantently banned from craigslist)
- Setup a website with your ticket availability, and use Google Analytics to determine where your hits are coming from and focus on your ads there. Be sure your website is regularly updated
- Speaking of Google, use Google Voice and ‘mask’ your real cell phone in case you get a nutjob. (You can easily block numbers via GV)
- Setup a new e-mail address that you will use ONLY for season ticket transactions
- Early in the season, you can get away with charging the PayPal fees and shipping fees (I charged 3% transaction premium for PayPal and $5 to ship tix via USPS Priority Mail)
- You might have to take a leap of faith with some folks – they’ll send you personal checks – wait for checks to clear before shipping
- Get business cards with your GV phone number and website.
- Always have your tickets available for sale on the Hub. Pull them as you sell tickets. (I got burned a once when I got sloppy and had to cover my transaction)
In all – treat your season tickets like a business. You’ll get repeat customers and regulars. I was only a season ticket holder for one season, but was getting referrals within 30 days of my first sale.
One more thing
You would be very surprised at how many transactions I did entriely via text messaging. I’m not kidding. The nice thing about Google Voice is you can have your text messages sent to your inbox, so you get your text to your inbox, they get it to their phone.
I used Google Spreadsheet and my own domain
The skeleton website is still up if you care to look at it -

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