Since MLB rejected the Dodgers previous $2 Billion TV Deal in June, 2011, the Dodgers are now primed for an even bigger TV Deal after the current one expires in 2013. Per the link to Forbes, "Quite simply, the Dodgers roster moves are designed not just to boost on-field performance but also the team’s market value as a television asset. This Dodger team now feels like can’t miss TV with the stars it has assembled." If Attendance is Batting Average, then TV Deals are the new OBP.