We are probably about 1 month out from the Cubs sending the letter and invoice to Cubs Season Ticket holders. I will outline below what we want to happen, vs. what will likely happen.
What Season Ticket Holders Want
- Ticket invoices to drop significantly
- A bigger price break than they currently have compared to individual tickets
- A more competitive team on the field.
What will likely happen:
- The Cubs will keep the five pricing tiers for 2014, though there will be less Marquee games and more Bronze and Silver Games compared to 2013
- Ticket prices will stay flat to decreasing up to about 12% per game for season ticket holders compared to 2013. Combining this with more games aligned to cheaper pricing tiers, I feel that invoices will decrease 8 – 18% depending on your section.
- For individual tickets, I feel the Club Infield Box might be one of the few sections to have a price increase, most others will stay flat to slightly decrease.
- The Cubs are one of a few teams to only have two pricing tiers for their upper deck (For reserved and Box respectively). I strongly believe that there will be a Upper Deck Box – “Value” and Upper Deck Reserved “Value” sections. These could be 30% cheaper than what was in place for 2013. However, I only see about 800 seats with this price point in the upper deck. I also see the corners of Terrace Reserved having a “value” section as well totaling around 600-800 seats. All in all, this is the PR moment that makes a headline – (i.e.You can get tickets for as low as $7)
- I do not think that there will be many new season ticket holder perks added, but I do think the Cubs will have a nice gift related to the stadium turning 100 years old for all STH.
For those on the waitlist that are “summoned”, they will have options to purchase the double play, Nights and Weekends as well as the daily plan.
The Cubs are a business, and Tom is a business man, he is staring at the fact that roughly half the seats were empty this year (though ~75% of seats were sold.) As a friend from work, who has the Nights and Weekend package said to me this week – “I went to 9 of the 54 games, ate a bunch of games, gave many away and sold most for well below face. All in all, it would have been cheaper per ticket for me to buy Dugout Box seats for those 9 games I went to versus what the tickets ultimately cost me for my nights and weekend package seats” I am curious as to how many other STH feel the same way.
Given the Cubs are not expected to make it to the playoffs in 2014, if Ricketts and the Cubs do not change their approach, the STH waitlist will go the way of the Dodo and even less tickets will be sold in 2014 vs 2013 (as well as less butts in seats.) I also think Ricketts will appease to the masses knowing his payroll for 2014 will likely be ~50 million less than it was 2 years ago with increased TV revenue on the horizon……
So for all of the STH’s out there, where are you at relative to renewing for 2014 knowing the team has the makings to be a more competitive team in 2015?