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The Top 100 Cubs Of All Time - Jerry Morales

This is Morales' 1976 Topps card -- the photo appears to have been taken at the old Ho Ho Kam Park.

Profile by BCB reader billypilgrim

Julio Ruben Morales was born on February 18, 1949 in Yabucoa, Puerto Rico,and originally signed by the Mets as an amateur free agent at the age of 17 in 1966. He went to the Padres in 1968 as a choice in that year's expansion draft, and spent several seasons going up and down in the Padres' farm system, finally becoming a semiregular in 1972 and 1973, leading Tribune reporter Richard Dozer to ask, "Who's Jerry Morales?" in the lede to his November 13, 1973 Tribune article on the Cubs' trade of Glenn Beckert (and minor league infielder Bob Fenwick) to San Diego for a 24-year-old center fielder, Morales, who ended up playing seven seasons for the Cubs. During his two stints for the Cubs, 1973-1977 & 1981-1983, Morales was a consistent and quiet outfielder (he played all three outfield positions) with above average speed and a good glove.

At the time of the Beckert deal, Cubs General Manager John Holland believed acquiring Morales was "in line with our movement for youth and speed" (Dozer, 11/13/73). In the same off-season, the Cubs also moved Fergie Jenkins, and, at the time of this trade, speculation was that by acquiring Morales, Billy Williams would either be moved to first or traded. By trading Jenkins and Beckert, the Cubs payroll decreased (Fergie's and Beckert's salaries totaled over $200,000).

While Morales led the Cubs with 91 RBI during the 1975 season, his most promising season was for the 1977 Cubs. Along with Rick Reuschel, Bruce Sutter, and Manny Trillo, Morales represented the Cubs in the 1977 All Star Game at Yankee Stadium, in which Morales was plunked in the knee by Yankee pitcher Sparky Lyle. The hit-by-pitch, one of 28 in All-Star game history, a subsequent back injury, and a broken finger from making a catch in center field all shortened the 1977 season for Morales. His injuries contributed to the Cubs decline that season (they had a five game lead over the eventual champs, the Phillies, after 83 games), and Morales never seemed to be same player.

In the off-season between the 1977 and 1978 season Cubs General Manager, Bob Kennedy, traded Morales to the Cardinals for catcher Dave Rader. The trade - Morales, Steve Swisher, player to be named for Rader and Hector "Heity" Cruz - was intended to upgrade the Cubs catching position. "Rader is a very good hitter and a fine receiver," said Kennedy, "He is considerably better than what we had" (Dozer, 12/9/77). The 1977 Cubs had George Mitterwald and Swisher behind the plate, and the Morales trade brought the Cubs Rader to team up with newly acquired defensive catcher Larry Cox. At the time, Morales was considered a surplus outfielder who could be traded to help upgrade the position.

Morales returned to the Cubs as a free agent before the 1981 season. The signing was considered a small one, as Morales signed a minor league contract to play for Iowa. The Tribune described the signing this way (Sports Briefing, 2/18/81, p. 3):

Jerry Morales has almost hit for the cycle. The Cubs announced they have signed the free-agent utility man to a one-year contract with their Iowa Triple-A team and invited him to spring training for a shot with the big guys.

Notes:

Morales was one of 150 players to have a 1977 Hostess baseball card, seen here:

Morales was playing right field on April 25, 1976 against the Dodgers when Rick Monday snatched the American Flag from two protestors. The next off-season Monday was traded to the Dodgers (for Buckner and DeJesus). Years later, Monday would become a Dodger announcer, causing Dodger fans (well, at least one Dodger blogger) to write on April 23, 2006, "Couldn't Jerry Morales have saved the flag?"

Finally, as noted above, Morales' birth name was Julio Ruben. Morales played toward the tailend of the less-enlightened era where certain Hispanic players (i.e. "Bob" Clemente) were called by Americanized names. Were he playing today, he undoubtedly would be known by his original name, Julio Morales.

Jerry Morales' career stats from baseball-reference.com

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Excellent
Thanks for the well-researched and well-written article. (Incidentally: Al, et al: all of these "100 Greatest Cubs" pieces have been great reads. Thanks!)
"Life is a temporary victory over the causes which induce death." -- Sylvester Graham

by ExNorthsider on Nov 18, 2006 10:04 AM CST reply actions  

Jerry Morales was also...
...one of the last practitioners of the basket catch, an example that encouraged bad habits in my youth.  It always seemed so cool to flip the glove down at the last moment, and it worked for Jerry.

by Slats Grobnik on Nov 18, 2006 10:15 AM CST reply actions  

I remember Jerry Morales
First off my fathers name is Jerry. Secondly Jerry Morales looked like Tony Orlando who was big at the time with "Tie a Yellow Ribbon". Jerry was a sold player, kind of like Jeremy Burnitz or Kieth Moreland but a little better, I'm sure Al and others can recall better since I was single digits old. Jerry always had the 1000 watt smile too.
Man Law: Don't fruit the beer!!!

by Scott G F on Nov 18, 2006 10:16 AM CST reply actions  

That
Dodger Blues site you linked is a gem.  The news piece on J.D. Drew is clever and all too true.  I've bookmarked this one.

by jazzman56 on Nov 18, 2006 11:14 AM CST reply actions  

Nice job
Really enjoyed the article about Morales, who was one of my favorite Cubs in the mid-to-late 1970s. He had an unforgettable batting stance, holding the bat like a club way above his head. I never could figure out how he got it down in time to hit the ball, but I loved to imitate that stance back when I was six. I didn't realize he was traded for Dave Rader, a guy who didn't do anything whatsoever for the Cubs. I was glad in 1981 when Morales came back, but he wasn't the same player by then, and I believe mostly was used as a pinch hitter and a late innings OF sub during his last years with the Cubs.

by danimal15 on Nov 18, 2006 1:43 PM CST reply actions  

Morales
His injury and the injury to Bruce Sutter doomed the 1977 Cubs, who could have been one of the greatest stories in baseball history.  What a team they were for the first half of the season.

Here's a nice article about Morales from 2003

http://www.puertorico-herald.org/issues/2003/vol7n17/NoLongerIsland-en.shtml

He's been working as a scout in Puerto Rico and he worked as a first base coach for the Expos in 2002.

I just remember a radio commercial for hot dogs (someone help me on the brand) with Hector Cruz the second time that Morales was with the Cubs, either 1981 or '82.  The announcer asked Hector Cruz what he thought of the hot dogs.  Cruz answered in Spanish, so the announcer said "For those of our listeners who don't speak Spanish, here's Cub outfielder Jerry Morales to translate"

Morales goes "He said Jerry Morales is the best player in baseball."  The announcers asks Jerry is he sure he didn't say something about the hot dogs and Morales goes "He said Jerry Morales is the best player in baseball."  Then as the announcer goes out you heard Heity Cruz shouting something in the background.

As a kid, I found that ad incredibly funny--maybe the big reason is because no one, not even Jerry Morales, would claim he was the best player in baseball in 1982.

A little song, a little dance. A little seltzer down your pants

by Josh Timmers on Nov 18, 2006 2:48 PM CST reply actions  

Oh
And that Beckert for Morales deal was a great one.  The Cubs generally did a very good job dumping the heroes of the '69 Cubs for quality players.  Beckert for Morales, Santo for Steve Stone and Steve Swisher, Billy Williams for Manny Trillo, Ferguson Jenkins for Bill Madlock and Ken Holtzman for Rick Monday.  Even Randy Hundley for George Mitterwald wasn't so bad when you consider what a disaster Hundley was for the Twins.  Only Kessinger and Abernathy didn't bring in much.

It's really an indictment of the Cubs farm system in the 1970s that despite all these great trades, the Cubs stunk in this period.  If I remember correctly, the Wrigley family really neglected the farm system after World War II.  (It was one of those new-fangled things they thought was a fad, like lights.) They managed to get decent in the 50s and 60s by pillaging the Negro Leagues, but by the 1970s the Negro Leagues were long gone.  

A little song, a little dance. A little seltzer down your pants

by Josh Timmers on Nov 18, 2006 3:04 PM CST reply actions  

Loved it
...I really forgot about how good he was for a short period of time -- being away at school at this moment in time and not as much in touch with baseball for Morales' best years. Thanks, Al!

by Smooth Jazz Man San Diego on Nov 18, 2006 8:30 PM CST reply actions  

One thing that I should have added....
... to the profile was this: Morales had a fantastic first half of 1977; he was one of the biggest reasons the Cubs ran out to a 8.5 game lead in late June.

For this he got named to the All-Star team. In the 8th inning of the All-Star game, Sparky Lyle hit him on the knee with a pitch. He stayed in the game, but was never quite the same player after that.

by Al Yellon on Nov 18, 2006 8:37 PM CST up reply actions  

Loved that '77 team
that was my senior year in high school, and I was old enough to remember '69 but young enough to hope. I remember the Morales Basket Catch and Manny Trillo being on fire. That was the first team that I had huge hope for when I was old enough to feel real dissapointment. Morales was a favorite of mine. Thanks for the memory.

by cubrandy on Nov 19, 2006 1:31 AM CST reply actions  

Jerry
Excellent article. Jerry was a coach recently, I believe, with the Expos.
I think he would have been called Jerry now as he was then, since that is a common nickname in Puerto Rico.
I remember seeing him play with Caguas in the Puerto Rico winter league. He was traded to Santurce at about the same time in the seventies when he played with the Cubs and then I stopped following him.
His basket catches were his trademark. My kid still wonders how I learned to catch flyballs like that. I always answer: Jerry Morales. He's now curious about that great fielder he didn't see.

by Fraggin Judge on Nov 20, 2006 1:45 AM CST reply actions  

A favorite on some bad teams...
Jerry carried some of those 70s teams. Very underrated player.

by cubby23 on Dec 6, 2006 10:53 PM CST reply actions  

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