ST. LOUIS — My friend Ken Keefer, who lives across the street from Wrigley Field, caught this sight of the letters for the new Nuveen sign early Monday, before they were installed on the new supports. The change in the sign was made because the company changed its logo since their long-term partnership with the Cubs began last year.
The difference is not just between upper and lower case. There have been some changes made in the support structure for the sign. Take a look at these photos of the support structure taken last April, when the sign was first installed:
Now, look at the support structure as it was last Saturday after being adjusted for the new sign:
It doesn’t appear that any change has been made in the height of the supports, but there seems to be a bit more room between them, as there are only two horizontal supports instead of three. This might make a bit more room for baseballs to fly between the letters. Last summer, Nuveen agreed to donate $10,000 to Cubs Charities if a Cubs player hit a home run that hit the sign. The company did make one $10,000 donation in 2016 when David Ross’ 100th career homer hit the sign on May 27. There has been no announcement as to whether this will continue in 2017.
Anyway, thought you’d like to see the new signage and the comparison between what the supports looked like last year, and now.
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