Cubs tickets, as you likely know, have become expensive. The reasons are obvious: the team is good, everyone loves Wrigley Field, and demand is high.
The Cubs are responding to this by setting aside 60 terrace reserve tickets for every home game for the low price of $10, the program called “10/Sixty” after the street address of Wrigley Field, 1060 W. Addison Street.
Here’s how it works. You can enter 10/Sixty Tickets for the opportunity to purchase up to four tickets by submitting an online registration form for the game you want to attend. Registration opens 48 hours before the game starts and closes 24 hours before first pitch. You can begin registration for the Cubs’ home opener against the Pittsburgh Pirates Monday, April 9, now through Sunday, April 8 at 1:20 p.m. CT. The link to register is here.
The Cubs say 10/Sixty Tickets was inspired by the same-day Broadway ticket purchase program which helped develop theater audiences and overall interest in Broadway shows. What the Cubs hope to do with this program is to expand the fanbase by attracting younger and first-time fans who might not otherwise have access to Cubs baseball and Wrigley Field.
“With the team’s continued success, Cubs tickets have become harder than ever to get,” said Cubs President of Business Operations Crane Kenney. “In the spirit of our ‘Everybody In’ campaign, the 10/Sixty Tickets program helps address the cost and limited availability of Cubs tickets.”
Kenney added, “The 10/Sixty Tickets program will allow us to engage and grow our fan base by welcoming new fans who may not have access or the ability to acquire tickets through traditional means. During this new era of Cubs baseball, we have a great opportunity to develop a special connection with new fans that will hopefully grow over time as they share this experience with friends and family.”
This seems like a pretty good deal. You are, of course, not guaranteed these tickets if you enter, but those who do buy them are getting a good price for baseball. As a season-ticket holder I don’t have any problem with this program, as it is a limited number of tickets and for most games, these are tickets that would have gone unsold.
There is no fee to enter. If you are randomly selected in a drawing, you will receive an email a minimum of 12 hours before the start of the game with the opportunity to purchase up to four tickets.