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When the Cubs first laid out the timeline for season-ticket holders to renew their ticket packages for 2021, the first deadline for a partial payment of the balance due was today, Wednesday, November 18, at 5 p.m. CT.
About an hour before that deadline, season-ticket holders who had not yet renewed received the following email:
n a year that has brought significant uncertainty and change, we want to do our best to provide you with as much flexibility and time to plan for the 2021 season as possible. With that in mind, we have extended today’s first payment deadline for your season tickets to 5 p.m. CST Friday, January 8, 2021. This date coincides with the second payment deadline of the 2021 Extended Payment Option shared in your invoice materials.
Through the 2021 Extended Payment Option, 50% of your balance will now be due by January 8 (i.e., non-refundable first payment of 20% plus second payment of 30%), 25% of your balance will be due by February 5 and the remaining 25% of your balance will be due by March 5. You also have the option to submit your payment in full by January 8.
It’s my feeling that the Cubs simply aren’t getting the renewal percentage that they had hoped for, or they are running into STH who simply can’t afford to pay the balance due today, which was originally 20 percent of the total. A further 30 percent was originally due by January 8; now, those have been added together and are due January 8.
I didn’t receive one of these emails, likely because I had left my 2020 season ticket balance with the Cubs (and got the 5 percent bonus promised) and had applied that balance to my account last week, so I’m paid in full.
With the uncertainty about the 2021 season, when it will begin, whether fans will be allowed in part (or at all) next year, and the pandemic still raging, it’s no surprise that some season-ticket holders can’t pay a balance due right now.
As always, we await developments. The poll below (if you can’t see it because you are on Google AMP or Apple News) is for season-ticket holders only.
Poll
I have had Cubs season tickets through 2020 and...
This poll is closed
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65%
I am renewing for 2021
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24%
I am not renewing for 2021
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9%
I am still undecided about 2021
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1%
Something else (leave in comments)